Senior Marketing Manager
Turno
Marketing & Communications
Bengaluru, Karnataka, India
Posted on May 19, 2026
TURNO
The Role
As Senior Marketing Manager of Marketing at Turno, you will own the full-funnel growth charter — performance, lifecycle, creative. You will lead a high-performing team while staying close enough to the work to roll up your sleeves on net-new initiatives. You will be measured on qualified pipeline, paid efficiency, activation, retention, and the health of the marketing engine over time.
This is a builder role for someone who is equally comfortable debating a CAC payback model with the CFO, reviewing a creative brief with a designer, and shipping a WhatsApp activation flow with the lifecycle team.
Key Responsibilities
Performance Marketing — Google & Meta
- Own platform strategy on Google and Meta end-to-end: account structure, bidding, audiences, attribution, and budget allocation across funnel stages.
- Drive deep platform expertise — campaign types (PMax, Demand Gen, Advantage+, retargeting), feed health, signal quality, conversion API, and incrementality testing.
- Hit and defend efficiency targets (CAC, ROAS, payback) while scaling spends in lockstep with revenue.
Lifecycle & BSP-Driven Engagement
- Build engagement workflows through our BSP (WhatsApp Business Solution Provider) and other messaging channels — onboarding, activation, retention, and win-back journeys.
- Design and ship cross-channel automations across email, push, in-product, and WhatsApp, mapped to host lifecycle stages.
- Partner with product and data to instrument events, segment users, and measure the lift of every workflow.
Creative Experimentation
- Set the bar for creative velocity and quality — own the creative testing roadmap across static, video, UGC, and motion.
- Run a structured experimentation pipeline with clear hypotheses, sample-size discipline, and creative learnings that compound.
- Partner with design, brand, and external partners to keep the creative pipeline full and on-brand.
Team Leadership
- Lead, hire, and develop the marketing team across performance, lifecycle, content, and creative.
- Set the operating cadence — planning, weekly business reviews, experiment readouts, and quarterly OKRs.
- Be a force multiplier — coach the team to think like owners, raise the bar on craft, and ship faster than the competition.
IC Ownership of New Initiatives
- Operate as an individual contributor on net-new bets — new channels, new geos, new audience segments, and new product launches.
- Own end-to-end execution from hypothesis and brief through launch, measurement, and scale-up — without waiting for headcount.
- Translate ambiguous problems into shipped programs with crisp metrics, a clear owner, and a path to scale.
What We're Looking For
- 8+ years in growth or marketing at high-growth consumer or SMB SaaS / marketplace companies, with at least 3 years leading a team.
- Hands-on operator on Google and Meta — you can audit an account, spot what is broken, and fix it yourself.
- Demonstrated experience building lifecycle and messaging programs — bonus for WhatsApp / BSP-driven workflows at scale.
- Strong creative instincts — you have a point of view on what good creative looks like and a track record of testing your way to winners.
- Player-coach mindset — equally credible reviewing a P&L with leadership and shipping a campaign with a junior marketer.
- Analytical, experiment-driven, and outcomes-obsessed — comfortable with SQL, attribution debates, and incrementality testing.
- Excellent written and verbal communication — you can rally a team and align cross-functional partners around a sharp narrative.
Nice to Have
- Experience in a marketplace or two-sided business (supply and demand growth).
- Exposure to the short-term rental, travel, or property-tech ecosystem.
- Experience launching in new geographies or new product lines from zero to one.
What Success Looks Like in the First 6–12 Months
- Paid efficiency reset on Google and Meta with a clear, defensible CAC and payback against revenue targets.
- A live BSP / WhatsApp workflow driving measurable lift in activation and retention.
- A working creative testing engine producing winning concepts on a predictable cadence.
- A team operating with clear roles, rituals, and roadmap — and at least one net-new growth bet shipped by you as an IC.