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Marketing Manager - FinTech/Collections

Yubi

Yubi

Marketing & Communications
Posted on Tuesday, June 18, 2024

About us

Yubi stands for ubiquitous. But Yubi will also stand for transparency, collaboration, and the power of possibility.

From being a disruptor in India’s debt market to marching towards global corporate markets from one product to one holistic product suite with seven products

Yubi is the place to unleash potential. Freedom, not fear. Avenues, not roadblocks. Opportunity, not obstacles.

Job Description

Role Overview:

The Marketing Manager will be responsible for developing and executing marketing strategies to drive product adoption, engagement, and retention. This role involves a combination of strategic thinking, market research, cross-functional collaboration, and hands-on execution. The individual will be a key player in aligning product development with market needs and ensuring that our products effectively address customer pain points.

Key Responsibilities:

  • Conduct market research and competitive analysis.

  • Develop product positioning, messaging, and go-to-market strategies.

  • Create and manage marketing campaigns across various channels.

  • Collaborate with sales, product, and customer success teams to drive product adoption.

  • Develop sales enablement materials and conduct training sessions.

  • Gather and analyze customer feedback to inform product development.

Skills:

Essential Skills:

  • Market Research & Analysis: Ability to conduct thorough market research and interpret data to inform marketing strategies.

  • Strategic Thinking: Proven experience in developing and executing go-to-market strategies.

  • Content Creation: Strong writing skills to create compelling product messaging, sales tools, and marketing collateral.

  • Campaign Management: Experience in planning and executing marketing campaigns across digital and traditional channels.

  • Collaboration: Strong interpersonal skills to work effectively with cross-functional teams.

  • Analytical Skills: Proficiency in using analytics tools to measure campaign performance and derive actionable insights.

  • Technical Proficiency: Familiarity with marketing automation tools, CRM systems, and analytics platforms.

Desirable Skills:

  • Industry Knowledge: Understanding of the fintech or B2B sector.

  • Customer Engagement: Experience in developing customer success stories and case studies.

  • Sales Enablement: Ability to develop training materials and conduct sales training sessions.

Persona:

Educational Background:

  • Bachelor’s degree in Marketing, Business Administration, Technology or a related field.

Experience:

  • Minimum of 3 years in product marketing, preferably in the fintech sector.
    Proven track record of successfully launching and marketing technology products.

Personal Attributes:

  • Proactive: Takes initiative and is self-motivated to drive projects forward.

  • Detail-Oriented: Pays attention to detail to ensure high-quality output.

  • Collaborative: Works well in a team environment and is able to build strong relationships across departments.

  • Adaptable: Comfortable working in a fast-paced, dynamic startup environment.

  • Customer-Focused: Prioritizes customer needs and feedback in decision-making processes.

Location: Bengaluru or Mumbai