Creative Lead, VNGGames
VNG Corporation
Ho Chi Minh City, Vietnam · Ho Chi Minh City, Vietnam
Posted on May 1, 2026
You own the creative engine that powers VNG Games’ entire UA operation. In mobile gaming, creative is the single biggest lever for campaign performance - the same budget with better creative can deliver 2–3x better ROAS. Your job is to make sure VNG Games never runs out of high-performing ads. The twist: you won’t do this with a big production team. You’ll do it with AI to produce hundreds of creative variants per month. You decide the creative strategy; AI handles the production; you measure what works and feed those insights back into the next cycle. If you’re a creative strategist who’s excited about AI tools rather than threatened by them, this role is for you. Key responsibilities Build and run the system that produces ad creatives at scale using AI. End-to-end AI pipeline: Manage concept generation to assembly for testing and rotation. Scale production: Target 300+ variants/month at <30% of traditional costs to match industry leaders. Art direction: Ensure brand consisten