Digital Marketing Specialist, VNGGames
VNG Corporation
Marketing & Communications
Ho Chi Minh City, Vietnam · Ho Chi Minh City, Vietnam
Posted on Apr 17, 2026
A. Campaign Management & Media Buying Plan, launch, and optimize UA campaigns across Meta, Google UAC/ACe, TikTok, Apple Search Ads, and programmatic DSPs (Moloco, Unity, ironSource) for multiple game titles simultaneously. Manage daily budgets from $500 to $50,000+/day across 6 SEA markets with precise pacing and bid strategy execution. Conduct A/B testing on audiences, placements, bid types, and creatives to continuously improve CPI, ROAS, and retention metrics. Coordinate with the Creative team to develop performance-driven ad creatives, write UGC briefs, and analyze creative fatigue cycles. B. Data Analysis & Performance Reporting Build and maintain real-time dashboards (Looker Studio / Tableau / Power BI) tracking CPI, CPR, ROAS, retention cohorts (D1/D7/D30), and LTV by market, channel, and campaign. Perform cohort analysis, funnel diagnostics, and predictive modeling to identify high-value user segments and inform budget reallocation. Deliver weekly performance reports with