Community & Social Specialist, VNGGames
VNG Corporation
Ho Chi Minh City, Vietnam · Ho Chi Minh City, Vietnam
Posted on Apr 17, 2026
1. ROLE OVERVIEW We are looking for a content-obsessed, creator-savvy specialist to own two of the most critical growth levers in game publishing: compelling content and authentic creator partnerships. You will build the content engine and KOL/creator ecosystem that drives awareness, community growth, and player acquisition for our game titles across 6 Southeast Asian markets. This is not a “post and pray” role — you will design content systems, curate and manage creator networks, orchestrate UGC movements, and use data + AI to continuously optimize what works. The ideal candidate lives in gaming culture, understands creator economics, thinks in content formats, and moves fast with AI-augmented workflows. 2. KEY RESPONSIBILITIES A. Content Strategy & Production ● Design and own the content strategy for each game title across marketing phases: hype/teaser, pre-registration, launch, live ops, and revival — defining content pillars, tone, format mix, and posting cadence per plat