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Director of Brand Communication

Remote

Remote

Remote
Posted on Tuesday, July 2, 2024

About Remote

Remote is solving global remote organizations’ biggest challenge: employing anyone anywhere compliantly. We make it possible for businesses big and small to employ a global team by handling global payroll, benefits, taxes, and compliance. Check out remote.com/how-it-works to learn more or if you’re interested in adding to the mission, scroll down to apply now.

Please take a look at remote.com/handbook to learn more about our culture and what it is like to work here. Not only do we encourage folks from all ethnic groups, genders, sexuality, age and abilities to apply, but we prioritize a sense of belonging. You can check out independent reviews by other candidates on Glassdoor or look up the results of our candidate surveys to see how others feel about working and interviewing here.

All of our positions are fully remote. You do not have to relocate to join us!

What this job can offer you

The Marketing team is the engine that powers Remote's expansion. Through product marketing, performance marketing, events, communications, campaigns, and content, our team tells the world about Remote to bring in revenue and establish Remote as the international leader in global HR and remote work.

What you bring

  • Proven experience as a Marketing Director or another senior marketing role
  • Solid knowledge of Brand and Communications on a global scale
  • Strong analytical and project management skills.
  • Experience with CRM software and digital marketing tools and techniques.
  • Strong leadership and communication skills.
  • Creative and entrepreneurial spirit with a strong analytical mindset.

Preferred Skills:

  • Fluent in multiple languages.
  • Deep understanding of the SaaS industry and its challenges in various global markets covering multiple regions.
  • It's not required to have experience working remotely, but considered a plus

Key Responsibilities

  1. Strategic Leadership:
    • Develop and implement brand communication strategies that align with the company’s overall marketing and business objectives.
    • Define the brand's unique value proposition and positioning in the market.
    • Ensure consistency in brand messaging across all platforms and communications.
    • Set current and long-term goals for the Brand & Communication team on a global perspective.
    • Conduct market research to understand audience perceptions and market trends.
    • Analyze data to measure the effectiveness of brand communication efforts, adjusting strategies based on insights and feedback.
  2. Messaging and Content Creation:
    • Create compelling and coherent brand messages that resonate with target audiences.
    • Oversee the development of content, including press releases, website copy, social media posts, and marketing materials.
    • Ensure all content adheres to brand guidelines and voice.
  3. Stakeholder Engagement:
    • Ensure internal stakeholders are aligned with the brand’s communication strategies and messaging.
    • Develop internal communication programs to keep employees informed and engaged.
    • Promote a consistent internal brand culture.
  4. Media Relations and Public Relations:
    • Build and maintain relationships with media outlets, journalists, and influencers.
    • Develop and execute public relations campaigns to enhance brand visibility and reputation.
    • Handle crisis communication and manage the company’s response to negative publicity.
  5. Social Media:
    • Oversee the company’s presence on social media platforms.
    • Develop and implement strategies for digital marketing campaigns, including content marketing and influencer partnerships.
    • Monitor social media and digital channels for brand mentions and engagement.
  6. Budget Management:
    • Manage budgets for brand communication activities and campaigns.
    • Ensure efficient allocation of resources to maximize impact and ROI.
  7. Team Management:
    • Recruit, hire, and train in the Brand and Communications teams
    • Establish team goals and ensure performance aligns with these goals.
    • Foster collaboration within the team and across customer groups.

Practicals

  • You'll report to: CEO
  • Direct reports: 3
  • Team: Marketing
  • Location: Global
  • Start date: As soon as possible

Remote Compensation Philosophy

Remote's Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries.

At first glance our salary bands seem quite wide - here is some context. At Remote we have international operations and a globally distributed workforce. We use geo ranges to consider geographic pay differentials as part of our global compensation strategy to remain competitive in various markets while we hiring globally.

The base salary range for this full-time position is between $145,300-$204,300 USD. Our salary ranges are determined by role, level and location, and our job titles may span more than one career level. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands. The base salary range may be subject to change.

Application process

Roughly 3 hours across 4 weeks

  1. Interview with recruiter
  2. Interview with team members (no managers present)
  3. Interview with future manager
  4. Prior employment verification check

#LI-DNP

Benefits

Our full benefits & perks are explained in our handbook at remote.com/r/benefits. As a global company, each country works differently, but some benefits/perks are for all Remoters:
  • work from anywhere
  • unlimited personal time off (minimum 4 weeks)
  • quarterly company-wide day off for self care
  • flexible working hours (we are async)
  • 16 weeks paid parental leave
  • mental health support services
  • stock options
  • learning budget
  • home office budget & IT equipment
  • budget for local in-person social events or co-working spaces

How you’ll plan your day (and life)

We work async at Remote which means you can plan your schedule around your life (and not around meetings). Read more at remote.com/async.

You will be empowered to take ownership and be proactive. When in doubt you will default to action instead of waiting. Your life-work balance is important and you will be encouraged to put yourself and your family first, and fit work around your needs.

If that sounds like something you want, apply now!

How to apply

  1. Please fill out the form below and upload your CV with a PDF format.
  2. We kindly ask you to submit your application and CV in English, as this is the standardised language we use here at Remote.
  3. If you don’t have an up to date CV but you are still interested in talking to us, please feel free to add a copy of your LinkedIn profile instead.

We will ask you to voluntarily tell us your pronouns at interview stage, and you will have the option to answer our anonymous demographic questionnaire when you apply below. As an equal employment opportunity employer it’s important to us that our workforce reflects people of all backgrounds, identities, and experiences and this data will help us to stay accountable. We thank you for providing this data, if you chose to.