Brand Lead
reflection.ai
Location
NYC, SF
Employment Type
Full time
Location Type
On-site
Department
Corporate Affairs
Our Mission
Reflection’s mission is to build open superintelligence and make it accessible to all.
We’re developing open weight models for individuals, agents, enterprises, and even nation states. Our team of AI researchers and company builders come from DeepMind, OpenAI, Google Brain, Meta, Character.AI, Anthropic and beyond.
Role overview:
The Brand Lead will own our brand across all channels, combining hands-on design work with strategic marketing execution. This role requires both deep design skills and the versatility to handle multiple marketing disciplines.
The Brand Lead will create design assets, manage social campaigns, develop event materials, and shape brand strategy—often working on multiple initiatives simultaneously. As our product evolves rapidly, this role demands someone who can maintain brand coherence while adapting quickly to new developments.
What You’ll Do:
Hands-on design and rapid prototyping of brand assets (often with same-day turnarounds)
Real-time brand narrative development as our models and capabilities evolve weekly
Social media strategy that keeps pace with the AI discourse and our technical announcements
Event presence at major AI conferences—from booth design to swag to experiential activations
Visual systems that make complex AI concepts accessible to diverse audiences
Brand partnerships and co-marketing with our enterprise customers and developer community
Building a scrappy brand team that punches above its weight
What We are Looking For:
You're a true marketing generalist with design at your core. Your career has spanned multiple disciplines—brand, communications, events, social, content—because you've always been the person who jumps in wherever needed. You've discovered that your design background makes you better at every aspect of marketing, from crafting compelling narratives to creating memorable event experiences.
Your background likely includes:
5-7+ years across design, brand, and marketing roles
Hands-on design skills with professional-level proficiency in creative tools
Communications experience: PR campaigns, executive positioning, crisis comms
Event marketing: conceptualizing and executing both digital and in-person experiences
Social media management across B2B and technical audiences
Content strategy and creation across multiple formats
Campaign development from strategy through measurement
You bring:
Extreme ownership mentality—you see problems and fix them without being asked
Ability to context-switch between designing icons and debating go-to-market strategy
High-velocity execution without sacrificing quality or brand coherence
Technical curiosity to deeply understand our products and translate them visually
Comfort with ambiguity—our roadmap changes weekly and you adapt faster
Stamina for startup intensity and genuine excitement about the mission
What We Offer:
We believe that to build superintelligence that is truly open, you need to start at the foundation. Joining Reflection means building from the ground up as part of a small talent-dense team. You will help define our future as a company, and help define the frontier of open foundational models.
We want you to do the most impactful work of your career with the confidence that you and the people you care about most are supported.
Top-tier compensation: Salary and equity structured to recognize and retain the best talent globally.
Health & wellness: Comprehensive medical, dental, vision, life, and disability insurance.
Life & family: Fully paid parental leave for all new parents, including adoptive and surrogate journeys. Financial support for family planning.
Benefits & balance: paid time off when you need it, relocation support, and more perks that optimize your time.
Opportunities to connect with teammates: lunch and dinner are provided daily. We have regular off-sites and team celebrations.