Marketing Audit Specialist
Phenom
Phenom Intro & Job Summary:
Phenom's mission is to help a billion people find the right work. Our global Marketing team plays an important role in achieving this mission by generating awareness, providing education and converting prospects into customers.
Phenom has a dedicated focus on Original Research that requires a team that is passionate about contributing through data research and analysis specialization, including
- performing hundreds of audits and evaluations of global career sites, hiring practices, and automation processes against a Phenom rubric.
- sifting through large spreadsheets and data sources to connect trends, themes, scoring which go into a larger narrative for the industry.
This work presents itself publicly in the form of personalized audits used by sales to gain credibility, promoted by marketing to generate top of funnel interest. With a strong focus on detailed evaluation of various implementations of HR technology and how they carry out different candidate attraction and engagement functions, you’ll help first hand in not only providing Phenom customers with insights they need to improve their business, but also suggesting process improvements to speed the delivery of audits while maintaining a high level of quality. Your effort and impact will also be highly visible in reports such as State of Candidate Experience, State of Skills, State of High-Volume Hiring, and State of AI.
What you have to do:
- Conduct comprehensive audits of career sites globally, identifying opportunities to improve candidate attraction through content quality optimization, search engine visibility (SEO), design enhancement, and messaging refinement while adapting audit methodologies to accommodate unique site structures and configurations
- Execute end-to-end application testing using carefully crafted test profiles with real contact information to evaluate hiring automation workflows, trigger sequences, and follow-up communications, maintaining detailed documentation of each step in the candidate journey
- Collaborate with Sales, SDR, and recruitment marketing teams to create customer-specific audits and identify opportunities where data-driven insights can empower client relationships and unlock growth, while maintaining high quality standards
- Establish and maintain an audit methodology playbook, documenting tested approaches, effective analysis frameworks, and reporting guidelines to ensure consistent output across sites and regions while maintaining flexibility to adapt to unique site configurations and company-specific requirements
Work Experience
What you have done:
- 3+ years of experience in digital marketing, talent operations, recruitment marketing, or website analytics
- 2-3+ years of experience and demonstrated expertise with web analytics and SEO tools for recruitment use cases:
- Advanced experience with Google Analytics/GA4 for user behavior analysis
- Proficiency with SEMrush, Ahrefs, or similar platforms for SEO evaluation
- Familiarity with ATS platforms (Workday, Phenom People, iCIMS, etc.) and their integration with career sites
- Strong analytical mindset, exceptionally well-organized and detail oriented, and able to manage multiple concurrent audit projects across different regions and client requirements, maintaining accurate tracking of ongoing application processes and follow-up communications over extended periods
- Demonstrated experience in turning complex data into actionable insights and recommendations that drive measurable business outcomes, while maintaining persistence to achieve comprehensive audit results even when facing technical obstacles or non-standard implementations
- Passionate about being hands-on in audit execution; comfortable with creating and managing test application profiles, and contributing to team-wide knowledge sharing about effective audit methodologies for complex scenarios
- Ability to work independently while maintaining consistency with established standards
- Excellent communication, time management, and detail-oriented skills
- Organized and able to work on a variety of projects at one time
- Learned to love and thrive in fast-paced, highly collaborative environments
- Demonstrated that running through walls to overcome challenges and blockers is fun, exciting, and expected of themselves and their teammates
- An innate drive to be curious, learn, and apply those learnings in their day-to-day
- Passionate about being hands-on in their contribution and team execution
Nice to Have
- Web design or UX background with understanding of user interface principles and design impact on conversion rates
- Knowledge of website accessibility standards (WCAG, ADA compliance) and their application to recruitment platforms
- Understanding of conversion rate optimization (CRO) principles as applied to talent acquisition funnels
- Experience working with ambiguous requirements and developing creative solutions for non-standard technical challenges