Software Sales Director
Percent
Company Description
Percent is unlocking private credit and providing unparalleled access through its modern marketplace, empowering investors, borrowers, and underwriters with innovative technology to increase the speed and frequency of transactions at a fraction of the cost. The company’s core infrastructure delivers public market efficiencies to the analog private credit market by powering the sourcing, structuring, syndication, surveillance and servicing of private credit transactions from beginning to end. Founded in 2018, Percent’s platform is becoming the market standard for asset-based and corporate lending, powering over $2 billion in transaction volume in a multi-trillion-dollar private credit industry.
The Role
We are seeking a Software Sales Director to lead software sales efforts targeting private credit funds, family offices, deal managers, and underwriters. The ideal candidate is a seasoned sales professional with 10+ years of experience, ideally with a background selling SaaS or financial software solutions in the investment banking, private credit or fintech space, with a proven ability to navigate complex, multi-stakeholder sales cycles.
As the first hire for the Software Sales team, you will report directly to the CEO and collaborate closely with cross-functional teams to develop and execute strategies that drive revenue, expand market presence, and shape the future of our software solutions. This is an exciting opportunity to join a fast-growing fintech company and play a pivotal role in expanding our client base and scaling our platform’s growth.
Responsibilities
- Lead the full software sales cycle — from prospecting, negotiating, and closing deals.
- Develop and execute strategic sales plans targeting key client segments within the private credit space
- Deliver compelling presentations that clearly demonstrate product value to business heads and C-level executives.
- Manage pre-sales coordination and ensure alignment between client needs and internal capabilities.
- Build and maintain a strong pipeline through proactive outreach and strategic networking.
- Collaborate across teams to ensure seamless prospect-to-client transitions and contribute to product and lead go-to-market strategy.
Key Qualifications
- 10+ years of software SaaS sales experience, including at least 5 years focused on private credit, fintech, or alternative investment markets.
- Demonstrated success closing complex deals valued at $25K+ with multi-stakeholder decision processes and 3–6+ month sales cycles.
- Deep understanding of private credit fund operations, deal origination, underwriting workflows, and institutional investor software needs.
- Strong network and proven experience selling to credit funds, family offices, asset managers, underwriters, or similar institutional clients.
- Mastery of consultative and solution-based selling with the ability to build trust and influence senior decision makers (e.g., CIO, COO, CFO, Head of Operations, etc.).
- Excellent verbal, written, and presentation skills, with confidence delivering business cases and ROI analyses to sophisticated financial buyers.
- Proficient in CRM tools (e.g.,HubSpot) for pipeline management and reporting; comfortable using analytics to track and improve sales performance.
- Self-motivated and entrepreneurial, with the ability to thrive in a fast-moving, growth-stage environment.
- Willingness to travel as needed to engage prospects, attend conferences, and build client relationships.
Benefits
- Competitive commission, base salary, and equity compensation
- Hybrid work environment in NYC
- Commuter stipend
- Paid vacation days
- 100% paid medical coverage for employee/family
- Dental & vision insurance
- 401(k)
The pay range for this role is $150,000 - 300,000 per year OTE dependent on multiple factors, which may include the successful candidate's skills, experience and other qualifications.
Percent is committed to a diverse and inclusive workplace. Percent is an equal opportunity employer and does not discriminate based on any of the following: race, religious creed, color, age, sex, sexual orientation, gender identity, gender expression or gender characteristic, national origin, religion, marital status, medical condition, physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, or any other classification protected by federal, state, and local laws and ordinances.