Pendo is seeking a Director of Lifecycle Marketing to lead the expansion of our Lifecycle program. This role will excel at engaging our various audiences throughout their journeys with Pendo, and serves as a cornerstone of our cross-channel marketing strategy. This position will help ensure that we deliver targeted, timely, and effective communications across mediums (including email, in-app messaging, and more) to engage our audience. This role is crucial for driving consistent pipeline growth, increasing product adoption and retention, and maximizing customer lifetime value.

Your mission will be to manage the strategy, and measurement of omnichannel campaigns in partnership with our various channel owners. You’ll define how, when, and what will be communicated to our audience through owned channels like email and in-product messaging to drive desired business outcomes and develop best practices for continual measurement of and improvement in GTM tactics. This will be a high-visibility role and you’ll work closely with our demand, marketing operations, and product teams to bring programs to life. A keen eye for data and experimentation is critical, while empathy for and understanding of our customers and prospects at each stage are paramount.

Responsibilities:

Develop and implement a scalable, automated Lifecycle Marketing strategy that focuses on the entire customer journey, from initial contact to post-purchase retention and loyalty.
Establish a Lifecycle Marketing framework with clear roles, responsibilities, and SLAs across the team.
Establish the Center of Excellence for our multi-channel audience acquisition strategy.
Manage a strategic roadmap leveraging automation, tools, and data to achieve growth and engagement goals.
Lead and mentor a cross-functional team (one direct report to begin), fostering a data-driven culture.
Drive campaign strategies to deliver relevant customer insights and enhance product success.
Optimize lifecycle stages to improve adoption, engagement, and retention.
Build strong partnerships with stakeholders across demand, creative, and product teams.
Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience
Utilize Pendo to personalize user experiences and understand behavior.

Qualifications:

6+ years in lifecycle, email, or activation marketing.
Proven track record of improving customer engagement and retention.
Expertise in marketing automation platforms (e.g., Marketo).
Experience with in-app messaging platforms (Pendo preferred).
Experience with product-led growth (preferred).
Strong communication and influencing skills.
Solid understanding of data infrastructure.

Pendo Description

Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers -- a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software.

Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech. You will gain experience in a diverse and exciting set of technologies and clients and have a real impact on Pendo's future. Our culture is passionate, dynamic, and fun.

EEOC

We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.

Accessibility

Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require accommodation for any part of the recruitment process, please send a request to: accommodation@pendo.io. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.

Compensation

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide.

The expected salary range for this role to be performed each location is as follows:

Raleigh: $155,00 - $192,800
New York, NY: $162,200 - $202,500

Individual pay rate decisions, including offers made within and over the expected salary range, are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.

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