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Field Marketing Manager



Marketing & Communications
San Francisco, CA, USA
Posted on Friday, April 26, 2024

Team Description

We are looking for a highly motivated Field Marketing Manager to deeply align with our sales organization, with a focus on pipeline growth and deal acceleration through a variety of sales-focused and event marketing programs.

Our dream candidate thrives at the intersection of sales and marketing and is eager to create innovative and strategic marketing programs and events that drive business results. This person has a passion for data-driven marketing and personalized engagement to enhance customer relationships, drive lead generation, expand share of wallet, and position Pendo as the premier partner for product analytics and digital adoption. This role will collaborate cross-functionally to activate marketing campaigns and programs across the sales organization, as well as gather and share feedback to ensure marketing initiatives are aligned with sales needs.

Role Responsibilities

  • Partner closely with the Enterprise sales team to understand their needs, goals, and objectives.
  • Collaborate with Marketing and Sales to develop and execute targeted marketing campaigns and tactics that support those objectives; adjusting course as needed in response to changing conditions.
  • Collaborate effectively with the Marketing and Sales teams and various leaders and executives to ensure that our events and programs are successful, and that all prospects and customers are receiving an on-brand, best-in-industry experience regardless of how they interact with our programs.
  • Plan, execute, and manage regional in-person field marketing events in the US that are compelling and engage target audiences, generate qualified leads, and build brand awareness.
  • Analyze event and program performance metrics and identify areas of improvement and actionable recommendations for future programs
  • Travel to events to oversee on-site execution and ensure all attendees receive a best-in-class experience.
  • Collaborate with the marketing team to create high-quality content assets that resonate with our target audience and support sales efforts.

Minimum Qualifications

  • Bachelor’s degree
  • Minimum 3-5 years of relevant experience, including event planning and sales partnership
  • Demonstrated ability to collaborate effectively with cross-functional teams
  • Strong project management and effective communication skills
  • Comfortable and flexible in a fast-changing environment with a “quick start” mentality and high production output, with the ability to work independently and as part of a team
  • Ability to travel

Preferred Qualifications

  • Background in B2B SaaS event marketing or sales environment
  • Creative and strategic thinker that is detail-oriented and has a positive and proactive approach
  • Ability to leverage corporate campaigns alongside field initiatives to drive full funnel demand
  • Proficiency in Google Suite, Salesforce, Outreach, and Splash

Pendo Description:

Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers -- a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software.

Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech. You will gain experience in a diverse and exciting set of technologies and clients and have a real impact on Pendo's future. Our culture is passionate, dynamic, and fun.


We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.


Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require an accommodation for any part of the recruitment process, please send a request to: accommodation@pendo.io. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.


Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide.

The expected salary range for this role to be performed in the following locations is:

Raleigh, NC - $84,000 - $105,000
San Francisco, CA - $96,600 - $120,800

Individual pay rate decisions, including offers made within and over the expected salary range, are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.