Description
SALESFORCE TECHNICAL CONSULTANT
Location: Mexico City (CDMX), Mexico
ROLE OVERVIEW
The Senior Technical Consultant – Marketing Cloud Next is a hands-on execution role within the Strategic Migration CoE / Migration Factory, supporting end-to-end migrations from legacy platforms (Eloqua, Marketo, HubSpot, SFMC Classic) to Salesforce Marketing Cloud Next. Unlike the Technical Architect (who owns solution strategy and design), this role focuses on detailed technical implementation: platform configuration, journey/automation build, data extension migration, and quality validation — working under the architect's guidance and in direct contact with client teams.
RESPONSIBILITIES
- Configure and build MC Next components: Email Studio, Journey Builder, Automation Studio, Content Builder, Mobile Studio.
- Execute technical migration of data extensions, subscriber lists, and segments per the architect's blueprint.
- Build and test migrated journeys, validating decision logic, triggers, and personalization (AMPscript/SSJS).
- Support consent/suppression list migration (GDPR/CAN-SPAM/CASL), verifying data integrity for each batch.
- Configure integrations via Marketing Cloud Connect and REST/SOAP APIs with Sales/Service Cloud and external systems.
- Execute deliverability testing (SPF/DKIM/DMARC) and QA validations ahead of cutover.
- Document configurations, scripts, and technical decisions for Migration Factory playbooks/accelerators.
- Participate in discovery workshops and client validation sessions, escalating technical risks to the architect.
MUST-HAVE
- Hands-on experience with Marketing Cloud Next (Email Studio, Journey Builder, Automation Studio, Content Builder).
- Intermediate-to-advanced AMPscript and/or SSJS.
- Understanding of data extension architecture and subscriber data modeling.
- Experience with email marketing channel migration or implementation.
- Knowledge of consent/compliance regulations (GDPR, CAN-SPAM, CASL).
- Experience with API integration (REST/SOAP) and/or Marketing Cloud Connect.
- Deliverability fundamentals (SPF/DKIM/DMARC).
PREFERRED
- Prior experience migrating from Eloqua, Marketo, HubSpot, Pardot, or SFMC Classic.
- Exposure to Salesforce Data Cloud (unified profiles, audience activation).
- ETL tools (Informatica, Talend, MuleSoft, Azure Data Factory).
- Interaction Studio, Advertising Studio, or additional channels (WhatsApp, LINE, Push, SMS).
- Exposure to Snowflake/Databricks, Loyalty Cloud, or Commerce Cloud.
EXPERIENCE
- 5+ years of martech/Salesforce experience.
- 3+ years working directly in Marketing Cloud (ideally including at least 1 migration project).
- Experience collaborating on client-facing teams under the direction of an architect or technical lead.
CERTIFICATIONS
Marketing Cloud Email Specialist, Marketing Cloud Administrator, Marketing Cloud Developer, Marketing Cloud Consultant, Data Cloud Consultant.
Soft Skills
* Dedication to time and tasks
* Communicate Efficiently
* Collaborate to Drive Success
* Work well in group
* Demonstrate Business Insight
* Display Emotional Intelligence
* Desire to work in a fast-paced, challenging environment
* Highly motivated and results-oriented
* Engage in Fearless Conversations
* Manage Ambiguity
* Solve Problems Creatively
OUR TEAM VALUES
* TRUST: Trusts the company’s core values; shows integrity, clarity, and reliability
* LEADERSHIP: Be a great manager, focused on people's development and wellbeing* TEAM PLAYER: Proficient at collaboration and working with members of a team
* COMMUNICATOR: Speaks and writes with clarity, brevity, and purpose; explains the area of expertise clearly and confidently to others; influences and engages C-Level with authority and confidence
* LEARNER MINDSET: Proactively looks for knowledge and ways to learn continuously, influencing positively the learning environment
* ACTIVE LISTENING: listening actively with appreciation and taking actions based on feedback