Description
About the Role
This is a rare opportunity to sit at the intersection of field marketing, executive engagement, and the private equity world — one of Salesforce's most strategic growth segments. As Senior Growth Marketing Manager for the Private Equity & Startups Practice, you'll support with the end-to-end marketing strategy that brings together some of the world's most influential Private Equity firms and their portfolio companies. You'll shape how they experience Salesforce — from intimate executive dinners to marquee global programs like our Private Equity Value Creation Days and Private Equity Dreamforce program — and you'll have the data and relationships to prove the impact.
What You'll Be Doing
Event Strategy & Execution
Design and deliver a global calendar of Private Equity engagements, including annual Value Creation Days for Private Equity Operating Partners and portfolio company CxOs across multiple locations
Plan and execute targeted Private Equity and portfolio company campaigns - digital and in person - in close partnership with internal relationship managers and stakeholders
Activate Salesforce's global events for PE and portfolio audiences including our World Tours, Industrie initiatives and other
Support with the full lifecycle of our annual Dreamforce Private Equity program — from strategy through post-event follow-up
Manage PE event sponsorships, including vendor relationships, budget oversight, securing Salesforce Executive and customer speakers and attendee experience
Track and report on event KPIs, including registration, attendance, engagement, and marketing-generated and influenced pipeline
Digital Marketing
Own and maintain the Private Equity web presence, including content strategy, ongoing updates, and alignment with campaign priorities
Plan, produce, and host end-to-end webinars — from topic development and speaker coordination through promotion and post-event analysis
Execute the Private Equity social media content plan, including publishing and performance tracking
Analyze digital performance across web, social, and webinar channels and translate insights into actionable optimizations
Partner with demand generation and content teams to amplify campaigns across channels
Content & Customer Marketing
Partner with relationship managers to identify portfolio companies suitable for external customer stories
Coordinate Private Equity and portfolio company speakers and Salesforce thought leaders for key programs
Maintain brand and messaging consistency across all event and campaign touch points
Pipeline & Revenue Impact
Use internal data to identify and prioritize target PE firms, portfolio companies, and key personas for marketing engagement
Track and report marketing-influenced pipeline, ACV contribution, and program ROI
Own event budget tracking, forecasting, and invoice management
Team Leadership
As a senior member of the practice, mentor and provide guidance to junior marketers supporting the PE & Startups program
Act as a thought partner to leadership on program strategy, prioritization, and resourcing
What We're Looking For
Required Qualifications
7+ years of B2B field marketing experience, ideally spanning multiple countries or regions, tech industry preferred.
Proven track record delivering high-touch executive programs and multi-channel field campaigns at a senior level
Strong project management skills with the ability to run multiple programs simultaneously without dropping the ball
Highly organized with a sharp eye for detail and a clear system for managing competing priorities
Experience working closely with sales teams and a solid grasp of pipeline metrics and sales processes
Excellent stakeholder management and communication skills — comfortable influencing across functions and seniority levels, including senior executives
Data-driven approach to tracking, analyzing, and reporting on marketing performance
Experience managing budgets and vendor invoicing
Willingness to travel 20–30% for events and team collaboration
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.