Description
Salesforce is looking for a rare kind of marketing leader to run and transform our Global SMB Marketing business.
This is not a traditional marketing role. This is a business leadership role.
We need a builder/operator obsessed with growth. A leader who believes marketing should own outcomes, not activities. Someone who sees themselves as accountable for revenue, customer growth, market expansion, and business performance end-to-end. Someone who can operate at the intersection of product, sales, and AI agent automation.
SMB is one of the most strategically important growth vectors for Salesforce. It is where future enterprise customers are born. It is where product adoption scales globally. It is where AI-driven growth models, digital customer journeys, and modern GTM systems are being reinvented in real time and path the way for the broader Salesforce transformation.
This leader will own the global SMB marketing business across Salesforce’s portfolio, leading the strategy and operating GTM that drives customer acquisition, adoption, lifecycle engagement, and revenue growth at scale.
You will lead a modern, AI-powered growth organization spanning demand generation, digital acquisition, lifecycle and retention marketing, integrated campaigns, content, web, SEO, events, and growth experimentation. You will partner deeply with Product & Engineering, Sales, Data Science, and Customer Success to help shape not just how we market our products – but how customers experience and adopt Salesforce from day one.
The right leader for this role is deeply customer obsessed, highly analytical, operationally rigorous, and relentlessly accountable. You inspire change and build trust by delivering results. You move fast. You care about the details. You understand systems thinking. You know how to scale organizations without losing quality or velocity. And you believe AI and agentic technologies are fundamentally reshaping how businesses grow.
Most importantly, you believe marketing is a growth engine for the business – not a service organization sitting adjacent to it.
What You’ll Own:
Define and lead the global SMB growth strategy across Salesforce’s product portfolio
Own the business outcomes for SMB acquisition, pipeline generation, conversion efficiency, retention, and expansion
Build and operate a modern global SMB growth engine spanning paid, owned, lifecycle, web, SEO, social, content, partner, and event channels
Drive full-funnel performance with rigorous accountability around CAC, LTV, pipeline efficiency, conversion, and ROI
Partner deeply with Product & Engineering to shape customer journeys, onboarding experiences, activation models, and product-led growth motions
Build strong operational trust and alignment with Sales leadership around pipeline quality, velocity, and revenue performance
Lead integrated global campaigns and growth programs designed to scale customer demand and brand relevance in the SMB segment
Create a high-velocity experimentation culture using AI and agents, automation, data science, and agentic systems to continuously optimize growth
Build a world-class operating cadence grounded in data, accountability, execution excellence, and speed
Lead and scale a high-performing global team across multiple functions and geographies
Help define the future of AI-powered SMB growth at Salesforce
What We’re Looking For:
Proven business leader with deep ownership mentality and accountability for measurable growth outcomes
Experience leading large-scale SMB, growth, PLG, or high-volume digital businesses in global B2B environments
Strong operator with exceptional judgment, prioritization, and execution rigor
Ability to build credibility and trusted partnerships with Product & Engineering and Sales organizations
Deep expertise across modern growth disciplines including demand generation, performance marketing, lifecycle, web, SEO/SEM, experimentation, and integrated campaigns
Strong understanding of customer acquisition economics, funnel optimization, and scalable growth systems
Experience building data-driven operating models with strong KPI management and ROI accountability
Track record of building and scaling high-performing organizations through periods of transformation and growth
Strong point of view on how AI and agentic technologies will reshape marketing, customer journeys, and go-to-market models
Comfortable operating in fast-moving, highly cross-functional environments with significant complexity and ambiguity
Executive presence with the ability to influence across functions and levels
Why This Role Matters:
The next generation of market leaders will win by building smarter, faster, AI-powered growth systems that create durable customer relationships at scale.
SMB sits at the center of that transformation.
This is an opportunity to help redefine how one of the world’s most important software companies acquires, grows, and serves millions of businesses globally – while helping shape the future operating model for growth in the AI era.
For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.