Description
Overview Of The Role
Salesforce is looking for a Senior Manager, Global Search Engine Marketing to lead our paid search program across all markets and channels. In this role, you will define and execute global SEM strategy, build AI-powered workflows that scale our programs, and work cross-functionally with Web, SEO, Analytics, and Product to connect paid search performance to pipeline and revenue outcomes. This is a hybrid role with three days in office each week.
Responsibilities
Own and execute the global paid search strategy across Google Ads, Microsoft Advertising, and emerging search platforms — including keyword architecture, bid strategy, campaign structure, and budget management tied to pipeline and revenue goals
Build and embed AI and automation tools into daily workflows to accelerate keyword research, ad copy generation, reporting pipelines, and bidding optimization — and develop a point of view on winning in AI-native search environments (Performance Max, AI Overviews, conversational search)
Partner with SEO, Web, and Product teams to align paid and organic search strategy, optimize landing pages for conversion and message-match, and leverage product-qualified lead (PQL) signals to inform audience targeting
Define the SEM measurement framework — from click to pipeline to revenue — and communicate insights, experiment results, and strategic recommendations to senior leadership through clear dashboards and data narratives
Required Qualifications
7+ years of experience in paid search / search engine marketing (SEM), including at least 2 years managing global programs with significant budget accountability
Deep hands-on expertise in Google Ads and Microsoft Advertising, including Search, Performance Max, and audience-based buying, with demonstrated skill in keyword architecture, match type strategy, and Quality Score optimization
Strong understanding of search engine optimization (SEO) principles and how paid and organic search interact across the full funnel; familiarity with the evolving answer engine optimization (AEO) and AI search landscape
Highly analytical with experience building dashboards and reports using tools such as GA4, Looker, or Tableau, and designing A/B tests with statistical rigor
Preferred Qualifications
Experience in B2B SaaS or product-led growth (PLG) companies, with familiarity with Salesforce, Marketo, or similar tools for pipeline attribution
Background working with product-qualified lead (PQL) or marketing-qualified lead (MQL) programs, and experience collaborating with data science or analytics teams on audience modeling
Experience managing or mentoring SEM specialists or agency partners
Demonstrated use of AI tools (such as ChatGPT, Gemini, or custom scripts) to increase marketing team productivity and scale program outputs