Description
About the Role
Salesforce's Global Brand Marketing team delivers world-class creative experiences across our flagship events — Dreamforce, Connections, TrailblazerDX, and Tableau Conference. We're looking for a seasoned Program Manager, Events Creative to be the operational backbone of our Events & Experiences Creative team — driving process, alignment, and execution across complex, high-volume programs.
This is a high-visibility role for someone who thrives at the intersection of creative operations and events, brings sharp program management skills, and energizes the teams they work with.
Key Events You'll Support
- Dreamforce (DF) — flagship annual conference (~18,000+ creative assets)
- Connections (CNX) — Marketing & Commerce-focused event
- TrailblazerDX (TDX) — Developer & Trailblazer community event
- Tableau Conference (TC) — Data & analytics community conference
- Agentforce World Tours — Global field event series
- Internal Events — CKOs and select leadership events
Core Responsibilities
- Own end-to-end creative program management for 2–4 Tier 1 events, from Demand Generation through on-site execution
- Build and maintain project plans, RACIs, workback calendars, and milestone trackers
- Manage creative intake, deadlines, and prioritization across concurrent deliverables
- Coordinate across 15–22 creative resources per event, plus production teams and stakeholders
- Manage vendors, budgets, and approval frameworks
- Lead working rhythms with Director and Senior Director-level partners across Events, Creative, Brand, and Production
- Build scalable processes and tools that standardize across the full events portfolio
- Track budget and KPIs; maintain status dashboards for real-time transparency
What We're Looking For
- 8+ years of program/project management experience in creative, brand, events, or marketing environments
- Proven ability to manage large-scale, high-complexity programs with multiple concurrent workstreams
- Strong stakeholder management skills — comfortable with Director-level partners and competing priorities
- Proficiency with PM tools (Airtable, Smartsheet, Asana, or equivalent)
- Data-driven, solutions-first mindset with exceptional organizational and communication skills
- Calm under pressure, collaborative by nature, and a healthy sense of humor
About Salesforce
Salesforce is the #1 AI CRM, where humans and agents drive customer success together. Salesforce is an equal opportunity employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.