Description
VP & CMO, Developer & Trusted Services
We are seeking a strategic and visionary VP & CMO to lead global product marketing for Salesforce’s Developer and Trusted Services portfolio, including developer tooling, Agentforce experiences, security, governance, backup, and operational trust services.
This role serves as the senior-most marketing leader for Developer and Trusted Services, acting as the primary counterpart to Product, Engineering, Sales, and Executive Leadership for platform strategy and go-to-market execution.
This leader will define Salesforce’s role in the era of AI and the Agentic Enterprise — positioning Salesforce as the platform where developers build, agents operate, and enterprises run with trust at scale. As organizations move toward agent-driven architectures, the combination of developer experience, interoperability, security, governance, and compliance becomes foundational.
The VP & CMO will own the global narrative, portfolio positioning, competitive strategy, and go-to-market execution across these critical platform capabilities. This leader will partner closely with Product, Engineering, Sales, Data 360, Informatica, MuleSoft, Tableau, Customer 360 Apps, Slack, and Agentforce leadership to ensure a differentiated, cohesive, and future-forward platform story.
The ideal candidate blends deep technical fluency, category storytelling, operational rigor, and strong executive presence.
Responsibilities
Strategic Narrative & Platform Vision
Define and evolve Salesforce’s positioning for developers, operators, and enterprise architects
Articulate Salesforce’s role as a trusted, developer-first platform in the era of AI and agents
Shape the market narrative around agentic platforms, developer productivity, and governed execution at scale
Lead messaging evolution as development shifts from traditional applications to agent-driven systems and workflows
Developer Platform, Ecosystem & Agentforce
Own positioning and go-to-market strategy for Salesforce’s developer tooling and Agentforce experiences
Define how developers build, orchestrate, and scale intelligent agents on Salesforce
Drive clarity across low-code, pro-code, and AI-assisted development workflows
Partner with Developer Relations, community, and ecosystem teams to grow and activate the builder ecosystem
Trusted Services: Security, Governance, Backup & Operations
Define the value proposition for Salesforce’s security, data governance, backup, and operational trust services
Position Salesforce as the most trusted and governed platform for enterprise data, applications, and AI workloads
Lead messaging across governance, compliance, data lineage, resilience, and enterprise-grade reliability
Connect trust and governance to enterprise priorities including risk, auditability, and regulatory requirements
Go-to-Market, Field Activation & Business Impact
Own global go-to-market strategy for launches across developer and trusted services portfolios
Align messaging and value articulation to both technical buyers (developers, architects) and business stakeholders (CIO, CDO, IT leaders)
Partner with Sales Leadership, Enablement, and Sales Ops to embed positioning into core sales motions
Drive measurable impact across pipeline generation, deal velocity, and customer expansion
Partner & Ecosystem Marketing
Define and drive marketing strategy for Salesforce’s partner ecosystem, including ISVs, SIs, and technology partners
Partner with Alliances and Ecosystem leadership to position Salesforce as the preferred platform for builders and partners
Enable partners with differentiated messaging, joint value propositions, and go-to-market programs
Support co-selling motions and partner-led pipeline generation across developer and trusted services portfolios
Amplify ecosystem innovation and customer proof points to strengthen platform credibility and adoption
Cross-Cloud & Platform Alignment
Partner with Data 360, Informatica, MuleSoft, Tableau, and Agentforce marketing leaders to deliver unified platform narratives
Develop integrated storytelling across data → context → governance → action → trust
Ensure alignment across Customer 360 applications, industry solutions, and platform capabilities
Team Leadership & Operational Excellence
Lead and develop a high-performing global team of ~30 marketers
Foster a culture of technical depth, clarity, innovation, and accountability
Embed data-driven measurement and AI-enabled workflows into marketing operations
Align product marketing, developer marketing, and field marketing into a unified go-to-market motion
Requirements
12–15+ years of progressive product marketing leadership experience in enterprise B2B technology
Deep expertise in developer platforms, cloud infrastructure, security, data governance, or enterprise software
Proven track record defining category narratives and leading complex, multi-product portfolios
Demonstrated success partnering with Sales leadership to drive pipeline generation, deal velocity, and customer expansion
Experience embedding marketing strategy into enterprise sales motions, including account planning, pipeline reviews, and executive deal support
Proven ability to influence technical and business buyers across complex, multi-stakeholder sales cycles
Experience working with partner ecosystems (ISVs, SIs, and technology partners) to drive co-marketing, co-selling, and pipeline growth
Proven ability to build joint value propositions and go-to-market strategies in a platform or ecosystem-driven business model
Strong understanding of developer audiences and technical go-to-market strategies
Experience marketing security, governance, or trust-related platforms is strongly preferred
Proven ability to translate complex technical innovation into clear, differentiated positioning
Strong executive communication and storytelling capabilities
Experience operating in highly matrixed organizations with executive-level influence
For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.