Description
We are seeking a Product Marketing Manager – Sales Enablement to lead the development and activation of sales-facing content for the Customer Zero program.
Customer Zero is how Salesforce proves its own transformation into an Agentic Enterprise. This role will ensure those stories are not only compelling, but usable and impactful in real sales conversations.
You will partner closely with the Senior Director of Customer Zero and sales leaders to understand what sellers actually need to engage customers, build credibility, and close deals. You will translate Customer Zero stories into high-quality, practical assets, from first-call decks to executive briefings, demos, and case studies, tailored for different audiences and buying stages.
Success in this role requires strong storytelling, deep empathy for sellers, and the ability to operate cross-functionally across marketing, product, sales, and customer teams to deliver content that is both strategic and actionable.
Key Responsibilities
Sales Enablement Strategy & Field Partnership
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Build strong relationships with sales leaders, sellers, and field enablement teams to understand:
What content is needed
What formats are most effective
What actually gets used in customer conversations
Translate field insights into a clear sales enablement strategy for Customer Zero
Continuously gather feedback and iterate on assets to improve adoption and effectiveness
Customer Zero Story Activation for Sales
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Translate Customer Zero transformation stories into sales-ready materials, including:
First-call decks
Executive briefing presentations (CIO, CEO, CMO, COO, heads of Sales/Service, etc.)
Case studies and narrative summaries
Demo scripts and supporting materials
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Ensure content:
Is tailored to specific personas and buying stages
Clearly communicates business value and outcomes
Connects Salesforce capabilities to real-world transformation
Content Development & Customization
Develop and maintain a library of high-impact, reusable sales assets
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Adapt core narratives into:
Role-based versions
Different levels of technical depth
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Ensure content is:
Clear and easy for sellers to use
Modular and adaptable
Consistent with Salesforce messaging and positioning
Cross-Functional Collaboration
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Partner with:
Customer Zero program leadership
Product marketing
Sales enablement
Customer success and internal practitioners
Events and campaign teams
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Ensure alignment between:
Story development
Campaigns
Sales activation
Demos & Experiential Content
Collaborate and where possible build clickable demos
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Ensure demos clearly show:
How Salesforce technology enables transformation
The connection between product capabilities and business outcomes
Connect to how Salesforce’s implementation applies to other industries and size of companies
AI-Enabled Scale & Efficiency
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Leverage AI to:
Accelerate content creation and iteration
Tailor content for different personas and use cases
Synthesize feedback and identify content gaps
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Build scalable tools (e.g., templates, prompt libraries, reusable frameworks) that enable:
Sellers to self-serve content
Consistency across the organization
Measurement & Adoption
Track usage and effectiveness of Customer Zero sales assets
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Partner with sales enablement to measure:
Adoption
Impact on pipeline and deal progression
Continuously refine content based on feedback and performance
Qualifications
5+ years of experience in product marketing, sales enablement, or related roles
Strong understanding of enterprise sales processes and buyer journeys
Proven ability to create sales-ready content that is used in the field
Experience working with executive-level audiences and tailoring messaging for different personas
Strong storytelling and communication skills
Ability to translate complex technical concepts into clear business value
Experience working cross-functionally across marketing, product, sales, and customer teams
Familiarity with AI tools for content creation and workflow acceleration is a plus