Product Marketing Lead, Content Creation

Own Company

Own Company

Marketing & Communications, Product

Indianapolis, IN, USA

Posted on Apr 22, 2026

Description

We are seeking a Product Marketing Lead to bring the Agentic Enterprise to life through clear, differentiated, and high-impact content.

This role is designed for a technically credible PMM who genuinely loves storytelling, someone who can understand how AI and enterprise systems work, develop strong points of view, and translate that into content that stands out in a crowded market.

You will create content across formats, including blog, web, SEO, social, and events, developing stories that are not only easy to understand, but compelling, memorable, and grounded in real-world application.

While storytelling will be your primary focus, this role requires the flexibility to operate as a PMM, stepping into priority initiatives (e.g., Dreamforce, major launches) and applying your product knowledge and narrative skills where they are most needed.

You will also be responsible for driving impact, not just output, tracking performance, learning what resonates, and continuously improving the quality and effectiveness of your work.

AI will be an important tool in your workflow. You should be comfortable using it to accelerate idea generation, structure, and drafting, but equally focused on applying your own judgment, insight, and editorial voice to ensure every piece feels thoughtful, differentiated, and human.

Key Responsibilities

Content Creation

  • Write and develop original content across formats, including:

    • Blog articles

    • Web and SEO content

    • Social content

    • Event-related content

  • Translate complex AI and enterprise concepts into:

    • Clear, engaging narratives

    • Practical, useful insights

    • Stories that resonate with different audiences

  • Go beyond surface-level narratives to uncover:

    • How systems are actually built

    • What decisions and tradeoffs were made

    • What worked, what didn’t, and what changed

  • Conduct interviews with:

    • Subject matter experts

    • Product leaders

    • Internal practitioners

    • Customers

Product & Competitive Understanding

  • Build a deep understanding of:

    • Salesforce products and platform capabilities

    • The broader AI and enterprise software landscape

  • Incorporate competitive awareness into your work by:

    • Understanding what others are saying

    • Identifying gaps and opportunities

    • Developing content that is clearly differentiated

Multi-Channel & Multi-Format Content

  • Adapt stories across channels and formats, including:

    • Blog

    • Video

    • Social

    • Event content

  • Identify new ways to:

    • Capture attention

    • Improve understanding

    • Increase engagement and retention

AI-Enabled Content Creation

  • Use AI tools to:

    • Generate and refine story ideas

    • Develop outlines and first drafts

    • Synthesize complex inputs

  • Apply strong editorial judgment to:

    • Refine and elevate AI-generated content

    • Ensure clarity, quality, and originality

Qualifications

  • 5+ years of experience in product marketing, technical content, or related roles in AI, SaaS, or enterprise software

  • Strong writing and storytelling skills, with the ability to:

    • Simplify complex concepts

    • Develop clear, engaging narratives

    • Create content that stands out

  • Solid understanding of:

    • AI concepts

    • Enterprise software and platforms

    • Product positioning and differentiation

  • Experience or interest in:

    • Using AI tools to support content creation

    • Multi-format storytelling (video, demos, social, etc.)

See more open positions at Own Company