Description
We are seeking a Global Web Strategy Senior Lead to lead the development and execution of comprehensive digital web strategies that drive user engagement, optimize customer experience, and achieve business objectives. This role combines analytical thinking with creative problem-solving to enhance our web presence and digital customer journey.
Key Responsibilities
Strategy & Planning
Lead the development and execution of comprehensive website strategies that drives engagement, optimizes experiences, and achieve new logo growth objectives
Establish global localization workflows, balancing consistent global brand standards with regional adaptations and the management of multi-language web portfolios.
Conduct competitive analysis and market research to identify opportunities and best practices to elevate the Salesforce website.
Create strategic roadmaps for website optimization and digital experience enhancement, including working across our technology and product teams.
Partner with cross-functional teams to align web strategy with broader marketing and business initiatives
User Experience & Optimization
Work closely with in-house UX teams to analyze user behavior, website analytics, and conversion data to identify optimization opportunities
Partner with our optimization teams to create optimization roadmaps and lead A/B testing and user experience research to improve site performance
Collaborate with UX/UI designers to enhance website usability and customer journey
Ensure international data privacy compliance (e.g., GDPR, CCPA) across all global web properties.
Performance & Analytics
Monitor and report on key website metrics including traffic, engagement, conversion rates, and ROI
Utilize analytics tools (Google Analytics, heatmapping tools, etc.) to drive data-driven decisions
Identify trends and insights to inform future strategic decisions
Project Management & Collaboration
Lead global website projects from conception to launch, managing timelines and deliverables
Collaborate with marketing, product, engineering, and design teams, while also knowledge sharing across Salesforce’s digital web strategists
Manage relationships with external agencies and vendors as needed
Communicate strategy and results to executive stakeholders
Qualifications
Required:
Bachelor's degree in Marketing, Business, Communications, or related field
7-10+ years of experience in digital marketing, web strategy, or related roles
Strong analytical skills with experience using web analytics platforms
Understanding of SEO, SEM, and digital marketing best practices
Excellent written and verbal communication skills
Project management experience with ability to manage multiple initiatives
Preferred
Experience with content management systems and web technologies
Knowledge of UX/UI design principles
Familiarity with marketing automation and CRM platforms
Experience in B2B or enterprise technology environments
Google Analytics and related certifications
Skills & Competencies
Strategic thinking and planning capabilities
Data analysis and interpretation
Cross-functional collaboration
Customer-centric mindset
Adaptability and continuous learning
Strong presentation skills