Description
Director, Executive Marketing (Paid, Digital & Partner Media)
Role Overview
The Director of Executive Marketing (Paid, Digital & Partner Media) is responsible for building and scaling Salesforce’s CXO paid, digital, and partner media engine. This role establishes the foundation for how Salesforce reaches enterprise executives at scale—ensuring our executive narratives show up consistently, credibly, and measurably across the channels where C-suite leaders already engage.
Building on early success with initiatives such as the Salesforce+ Executive Series, this leader will define Salesforce’s executive digital and media strategy, stand up durable CXO content channels, and establish a rigorous measurement framework to understand reach, engagement quality, and downstream business impact. In the near term, the role will focus on evaluating and activating priority media partnerships, formalizing executive content distribution channels, and creating the operating model that enables sustained, headline-level market presence.
This is a highly strategic role that sits at the intersection of executive marketing, media strategy, digital activation, and analytics—partnering closely with Executive Marketing content leaders, Media, Digital, Analytics, and Events to translate CXO narratives into scaled market impact.
Key Responsibilities
CXO Paid, Digital & Partner Media Strategy
- Own the end-to-end strategy for executive paid, digital, and partner media channels, defining how Salesforce reaches and engages priority CXO audiences at scale.
- Establish Salesforce’s CXO channel ecosystem, including owned executive content streams, paid amplification, and third-party media partnerships.
- Evaluate, prioritize, and activate media partnerships that extend Salesforce’s executive thought leadership into trusted CXO environments.
Channel Ownership, Governance & Operating Model
- Serve as the executive-level owner for CXO paid and digital channels, setting standards for audience targeting, frequency, content placement, and quality.
- Build governance frameworks, operating rhythms, and approval models that balance speed, quality, and brand integrity.
- Define best practices and reusable playbooks to scale executive marketing activation across personas over time.
Measurement, Analytics & Optimization
- Establish the executive marketing measurement framework across paid, digital, and partner media, in partnership with Analytics and Marketing Ops.
- Define and track CXO KPIs including reach, account penetration, engagement quality, frequency, and downstream influence on pipeline (ETOP, MDP, MMA).
- Translate performance data into strategic insights that inform media investment, channel mix, and content distribution decisions.
- Continuously optimize channels and partnerships based on performance, scaling what works and evolving what does not.
Cross-Functional Leadership & Partnership
- Partner closely with Executive Marketing content leaders (e.g., CIO, CMO, CFO personas) to translate narrative and content strategy into effective channel distribution and amplification.
- Collaborate with Media, Comms, Digital, and Executive Events teams to ensure executive messaging is consistently activated across owned, earned, and paid touchpoints.
- Work with Marketing Ops, Data, and MarTech teams to ensure accurate tracking, attribution, and data integrity across all executive media efforts.
Market Presence & Scale
- Help establish Salesforce’s sustained CXO market presence beyond one-time moments—ensuring executive narratives show up consistently across time, channels, and platforms.
- Monitor media trends, platform evolution, and executive consumption behaviors to inform future channel and partnership strategy.
- Contribute to long-term recommendations on investment levels, channel expansion, and new executive media formats.
Your Impact
- Establish a scalable, measurable CXO paid and digital marketing foundation that enables Salesforce to reach enterprise executives with consistency and credibility.
- Increase executive reach and engagement quality across priority accounts and personas.
- Create clarity and discipline around executive media investments, tying spend to outcomes.
- Enable content and persona leaders to focus on narrative and quality, while this role ensures scale, distribution, and impact.
Core Competencies
- Executive Marketing & Media Strategy: Proven ability to design and scale paid and digital strategies for senior executive audiences.
- Channel & Platform Expertise: Deep understanding of paid, owned, and partner media channels and how they perform at the executive level.
- Analytics & Business Impact Orientation: Strong comfort tying media activity to measurable outcomes, not just impressions or engagement.
- Cross-Functional Leadership: Ability to lead through influence across Media, Digital, Analytics, Content, and Events teams.
- Operating Model Builder: Experience standing up new frameworks, governance, and playbooks in ambiguous or evolving environments.
Key Skills & Qualifications
- 8–12+ years of experience in executive marketing, digital strategy, media, or related roles.
- Demonstrated experience owning paid and digital channels and managing media investments at scale.
- Strong analytical mindset with experience partnering closely with analytics and operations teams.
- Executive presence and confidence engaging with senior stakeholders.
- Comfortable operating in ambiguity and building new systems from the ground up.
- Experience in enterprise technology or complex B2B environments strongly preferred.
Role Differentiation & Partnership
This role owns how executive content reaches the market—through paid, digital, and partner media channels—while Executive Marketing content leaders own what we say to each CXO persona. Together, these roles ensure Salesforce delivers executive narratives that are not only compelling and credible, but also scaled, measurable, and market-defining.
For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.