Description
This is an exciting opportunity to join a growing company at a pivotal time. You'll have the chance to help shape our innovative marketing strategies and make a real impact on our business. The EMEA Tableau Field Marketing team plays a crucial role in the success of our organizations go-to-market within the region, working hand in hand with our industry sales leaders, cloud and AI experts, and solution engineers. Our goal is to drive successful campaigns and events for our customers and prospects, as part of the EMEA Marketing plan.
Role Description
We’re seeking a strategic, data-driven Senior Field Marketing Manager to lead and influence regional marketing programs that drive revenue impact, customer engagement, and sales alignment. This role is ideal for someone who can bridge the gap between marketing execution and business analysis—someone as comfortable creating impactful experiences as they are diving into data to uncover insights and optimize performance.
You’ll be responsible for designing and executing field programs and events while also taking a consultative role in business planning, pipeline acceleration, and market expansion. You should bring a strong understanding of business drivers, customer segments, and sales dynamics—backed by a sharp analytical mindset and a passion for results.
We operate in a fast-paced environment and require someone with initiative who isn’t afraid to roll up their sleeves and jump right in, taking responsibility for their programs' success, communicating effectively across teams and stakeholders and meeting deadlines.
The role is ideally based at Salesforce’s London office with an expected in-office time min 2-3 days per week.
Lead and execute multi-channel field marketing strategies that support pipeline generation, deal acceleration, and regional growth targets.
Partner closely with sales leadership, customer success, and demand generation teams to align field efforts with GTM priorities and revenue goals.
Conduct gap analysis to identify opportunities in the buyer journey, regional coverage, and segment-specific tactics—then develop programs to address them.
Partner with regional field team to support and influence quarterly strategies, but also support and fund additional field events, customer roundtables, executive dinners, and third-party sponsorships, ensuring measurable ROI.
Track and report on field marketing performance using CRM and analytics tools, delivering insights that inform future strategy.
Leverage data to inform decisions around territory planning, persona targeting, message effectiveness, and program impact.
Develop quarterly plans in partnership with sales, incorporating revenue goals, pipeline health metrics, and regional nuances.
Act as the voice of the field to corporate marketing—sharing insights from the front lines to influence campaign planning, content strategy, and brand initiatives.
Own and manage budgets, ensuring spend aligns with goals, outcomes, and ROI benchmarks.
Demonstrate strong executive presence, confidently presenting strategies, results, and recommendations to senior leadership and cross-functional executives.
Develop executive communications, including briefing materials, strategic updates, and post-event reports for leadership teams and stakeholders.
Build trusted relationships with executive sales and marketing leaders, acting as a strategic partner and advisor.
Required Qualifications
6–10 years of experience in field marketing, demand generation, or integrated marketing—ideally in B2B tech or SaaS environments.
Proven experience in developing and executing high-impact field programs that contribute to pipeline and revenue.
Strong analytical skills with the ability to interpret data, identify trends, and translate insights into action.
Comfortable working in systems like Salesforce, Tableau, or similar tools.
Demonstrated ability to perform business and gap analysis, and influence planning and decision-making at the regional or segment level.
Excellent project management skills and attention to detail across planning, logistics, communication, and follow-through.
Strong written and verbal communication skills with the ability to influence cross-functional teams and executive stakeholders.
Ability to balance strategy with execution, and thrive in a fast-paced, high-performance culture.
Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.).