Description
About Salesforce Strategic Events
Salesforce Strategic Events produces the world’s best technology events, including Dreamforce, Connections, TrailblazerDX, Tableau Conference, and global Salesforce World Tours. We create industry-defining experiences that educate, inspire, and connect customers around the world.
We are seeking a strategic, innovative, and highly collaborative Digital Experience Strategy Director to lead a team to shape the next generation of digital and onsite attendee experiences across Salesforce’s event portfolio.
Role Overview
The Director of Digital Experience Strategy and Operations leads the team responsible for defining and operationalizing the connected, personalized, and scalable attendee experience across all digital and onsite touchpoints. This includes event websites, mobile apps, onsite technologies, and the broader layer of intelligent, AI-enhanced interactions that support attendee success.
This role partners closely with Strategic Events leadership, Product, Engineering, UX, Data, Marketing, and onsite experience teams. The director represents attendee needs, establishes experience requirements, and guides prioritization so that technology decisions support unified, high-quality experiences across the event portfolio. The role provides strategic direction, frameworks, requirements, and operational guardrails that inform the product roadmap and implementation work delivered by cross-functional teams.
You will lead a high-performing team, drive operational excellence, and influence long-term technology investment decisions that shape Salesforce’s event ecosystem.
Key Responsibilities
Experience Strategy & Innovation
Lead the Digital Experience Strategy and Operations team to define the vision, requirements, and prioritization for end-to-end attendee experiences across web, mobile, Salesforce+, and onsite digital systems.
Drive the creation of unified frameworks, reusable components, and scalable patterns that ensure consistency and reliability across all Salesforce events.
Represent Strategic Events’ experience strategy in cross-functional planning with Product, Engineering, UX, and Data, ensuring technology decisions align with attendee needs and event outcomes.
Provide the experience strategy, requirements, and prioritization that inform product development and system implementation led by partner teams.
Lead innovation efforts across digital and onsite experiences, including evaluation of new tools, features, platforms, and emerging technologies.
Guide the evolution of AI-powered and intelligent experience layers across channels. Examples include predictive recommendations, dynamic agendas, contextual search, automated content surfacing, and intelligent wayfinding.
Partner with Product and Engineering to ensure Experience Strategy requirements support integration across platforms such as RainFocus, CMS, Salesforce+, mobile, and onsite technologies.
Manage relationships with cross-functional teams and external vendors to deploy, test, validate, and optimize digital solutions with proactive risk mitigation.
Define governance frameworks, QA processes, and operational standards that ensure reliability and reduce risk across the event ecosystem.
Data-Driven Optimization
Partner with analytics teams to create and execute a data-informed optimization roadmap.
Define measurement and testing frameworks to evaluate feature performance and attendee behavior.
Translate insights into requirements, recommendations, and strategic narratives that shape future roadmap decisions.
Produce executive-ready presentations and stories that highlight impact, learnings, and recommended next steps.
Leadership & Operational Excellence
Lead, mentor, and develop a team of 7+, including emerging leaders.
Oversee multi-million-dollar budgets for digital experience technology and operations. Support vendor selection, contract negotiation, scoping, and ROI optimization.
Drive cross-functional alignment and change management to support adoption of new technologies, frameworks, and operational standards.
Deliver feature briefs, capability summaries, innovation recaps, and post-event debriefs to align internal teams and share outcomes.
Stay ahead of industry and technology trends that advance personalized, intelligent, and scalable event experiences.
Required Qualifications
10 or more years of experience in event technology, product strategy, digital experience, customer experience, or related fields.
Demonstrated success leading digital experience or technology-driven programs at scale.
Experience influencing product, engineering, or UX teams in a matrixed environment.
Technical fluency with event technology systems, data flows, and platform integrations.
Strong analytical and storytelling skills with the ability to synthesize complexity into clear executive narratives.
Exceptional prioritization skills and ability to operate in a fast-moving environment.
Highly organized, accountable, and detail-oriented.
Interpersonal skills with the ability to build trust across teams.
Strong communication and executive presence, with the ability to simplify complexity and drive clarity around decisions. Willingness to travel as required.
Preferred Qualifications
Experience with event technology ecosystems including CMS platforms, mobile applications, onsite systems, and hybrid experience design.
Familiarity with UX principles and user-centered design.
Experience leading cross-functional adoption or operational transformation.
Strong executive presentation and narrative development skills.
For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.