Description
Overview of the Role
The Salesforce Event Technology team is constantly transforming the company’s portfolio of customer-facing events: from free one-day World Tours to multi-day paid events such as Tableau Conference, and Dreamforce. How? We bring technologists, product managers, program managers, and a team focused on event operations to plan, build/configure, deploy, and measure technology that powers the event experience - whether it’s in-person or broadcast on Salesforce+.
The Event Technology Operations team works hand-in-hand with Salesforce event teams and Event Technology product managers to pilot and deploy the latest event tech innovations. And then scale those innovations so they can be used at as many events as needed.
Responsibilities
As an Event Technology Manager, you’ll be responsible for deploying and continually improving the event tech solutions used for successful delivery of our single-day free and multi-day paid events. Your primary stakeholders will be the event leads from our strategic events team and global field marketing teams.
Partnering with the events team, you’ll confirm the right tech is scoped for the best experience, work with agency and vendor partners to configure it, test the heck out of it, and watch it light up onsite to create an amazing attendee experience.
In the dynamic world of events, you’ll listen for changes being requested in one area of the event and think through how that may impact the integrated solutions. With curiosity and strong communication, you’ll identify potential issues before they materialize - or - see opportunities where 1 + 1 can = 3.
Beyond traditional registration, agenda building, and onsite experiences, the tech we often deploy includes (but, because we keep innovating, isn’t limited to):
AI agent
AI-generated summaries
Employee event staffing
Meeting programs (e.g., 1-on-1 expert meetings)
Personalized mobile app experience
Peer-to-peer attendee networking
Sales team experience
Your Impact
Success comes in the form of happy stakeholders and attendees - mainly each time the technology is successfully used to support an event milestone (i.e., registration, agenda builder, mobile app launches, etc.). Lowering risk, creating repeatability, and improving upon operations will also score you big points.
Picture yourself doing the following, as these things are the core responsibilities of the job:
Planning
Aligning with event stakeholders on the scope of the technology to be deployed.
Gathering the required information from event stakeholders to properly configure the technology to meet their expectations.
Enablement
Being an expert in the technology and how it can be applied against the event experience objectives.
Enabling stakeholders - from ensuring they know what the tech can and can’t do, to helping them understand what will be required of them.
Making the complex sound simple and easily understood.
Configuration
Working within and across event tech systems and with our agency partners to ensure the technology is configured to spec.
Leveraging and improving upon event tech templates.
Weighing and clearly articulating the risks to making configuration changes when the pre-event or onsite experience is live.
Ensuring downstream systems are receiving complete and accurate information.
Risk Reduction
Ensuring pre-launch and pre-event test plan objectives cover the relevant risks.
Working with event stakeholders to obtain sign-off on pre-launch testing plans before relevant launches (e.g., event registration, agenda builder, mobile app).
Monitoring risks and triaging issues pre-event and onsite.
Troubleshooting
Prioritizing risks and issues to be managed based on their likelihood and impact.
Working with event tech vendor partners to resolve issues.
Onsite Leadership
Traveling to the event location several days early to work with agency and vendor partners to ensure technology is set up and ready for first use.
Facilitating onsite end-to-end walkthroughs of event technology.
Acting as a point of contact for technology-related status, risks, and issues.
Continuous Improvement
Measuring and helping stakeholders understand the health of the tech offerings within your focus.
Using post-event metrics and stakeholder feedback to improve the solution.
Working with the Event Technology Administrator to make platform-wide improvements.
Required Qualifications
Experience with event technology platforms (RainFocus strongly preferred).
Project management and operations experience for medium to large projects.
Excellent communication skills with the ability to differentiate styles and mediums depending on the audience.
Ability to adapt to changing priorities while managing a high-volume of event execution responsibilities.
Willingness to travel onsite to event locations (up to 25%).