Description
Salesforce is the world’s leading CRM, helping companies connect with customers in a
whole new way. Marketing powers Salesforce’s growth by turning digital and in-person
engagements into high-quality leads, opportunities, and revenue.
The Strategic Events Strategy & Operations team serves as the central operating and
decision-support function for Salesforce’s global Strategic Events portfolio. The team
partners closely with event leadership, Marketing Analytics, Demand Generation,
Marketing Operations, and Finance to help the organization plan, operate, measure, and
optimize in-person, virtual, and third-party programs.
The CoE is responsible for building clear operating frameworks, consistent metrics,
and scalable processes that enable informed decision-making across planning,
execution, and performance evaluation. A significant portion of the team’s work is
dedicated to analytics and measurement, with a focus on creating a reliable, consistent
view of event performance, audience impact, and business outcomes.
We prioritize self-service, standardization, and enablement, defining core KPIs,
developing scalable dashboards, and establishing reporting standards that create a single
source of truth for Strategic Events. In parallel, the team supports broader strategy and
operational work, including portfolio analysis, investment tradeoffs, and cross-functional
alignment, to move the organization away from ad-hoc reporting toward durable, data-
informed ways of working.
This team supports:
● Analytics and reporting to evaluate performance, audience impact, and ROI
across Strategic Events
● The development of scalable reporting frameworks that incorporate new
programs, audiences, and data sources
● Portfolio-level analysis to inform investment decisions, audience strategy, and
program optimization
We’re seeking a highly analytical and technically strong Senior Analyst to support
measurement, reporting, and insight generation across Salesforce’s global Strategic
Events portfolio, including in-person, virtual, and third-party programs. This role sits at
the intersection of data, business strategy, and executive decision-making, and is
ideal for someone who is passionate about best-in-class measurement, brings deep
hands-on analytics expertise (SQL, Excel, Tableau; Python a plus), and understands how
to build scalable, enablement-focused analytics that drive decisions.
A successful candidate will be able to distill complex datasets into clear, actionable
insights, translate stakeholder questions into durable analytics solutions, and execute
independently while influencing analytics approaches beyond individual
deliverables. As a Senior Analyst, this role contributes to the development of analytics
frameworks and standards and serves as a trusted analytical partner to Strategic
Events leadership and cross-functional teams, balancing technical depth with strong
business context and clear executive communication.
Key Responsibilities
● Partner with Strategic Events stakeholders to understand business questions
and decision needs, translating them into clear metrics, dashboards, and
analytical outputs.
● Support the ownership of end-to-end analytics and reporting across Strategic
Events, including proprietary events, executive programs, and third-party
activations.
● Analyze large, complex datasets to identify trends, risks, and opportunities related
to performance, audience engagement, pipeline impact, and ROI.
● Define and evolve KPIs, success metrics, and diagnostic views, iterating on
dashboards and reporting as business needs change.
● Build and maintain Tableau dashboards and self-service reporting, ensuring
insights are accurate, usable, and decision-ready.
● Write and maintain complex SQL queries to extract, transform, and analyze data
across multiple platforms.
● Use Excel / Google Sheets for analysis, modeling, and validation; leverage Python
where applicable for deeper analysis or automation.
● Translate findings into clear, concise insights and recommendations for
executive and cross-functional audiences.
● Partner with Marketing Analytics, Marketing Operations, and Demand Generation
to ensure data quality, consistent tracking, and scalable reporting frameworks.
● Contribute to analytics standards, documentation, and best practices that improve
efficiency and reduce ad-hoc reporting.
Required Qualifications
● Bachelor’s degree or equivalent practical experience in analytics, business,
economics, marketing, or a related field.
● 4–6+ years of experience in an analytics role.
● Advanced SQL skills and experience working with large datasets.
● Strong proficiency in Tableau and Excel / Google Sheets.
● Demonstrated ability to translate business questions into metrics, dashboards,
and insights.
● Strong analytical thinking, attention to detail, and problem-solving skills.
● Clear written and verbal communication skills; comfortable partnering with
senior stakeholders.
● Ability to operate independently in a fast-paced, ambiguous environment.
Preferred Qualifications
● Experience with Python for analytics or automation.
● Familiarity with dbt, Snowflake, or modern analytics engineering practices.
● Experience in B2B marketing, demand generation, or event analytics.
● Salesforce platform knowledge and/or marketing technology experience.
● Passion for analytics enablement, self-service, and raising data literacy across
teams.