Description
At Salesforce, our Product Marketers craft inspirational stories and deliver ground-breaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.
We are looking for a creative Associate Product Marketing Manager to deliver innovative product marketing to support Agentforce. In this role, you will be responsible for working cross-functionally with marketing, sales, and product teams to create messaging, positioning, content, events, and enablement. This role will focus on AI and Agentforce automation for back office and supply chain use cases. Experience in Manufacturing, Automotive, Energy, or Utilities industries and/or experience with ERP, PLS, MES, and CRM systems is key.
Responsibilities & Impact
Lead and create the core Agentforce value proposition and selling points
Translate our marketing & industry-focused initiatives into actionable programs to help fuel the sales pipeline, close deals, and deliver growth
Operationalize our internal marketing communications
Drive alignment, and engagement across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success
Develop messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market, Campaigns, Content, and Corporate Marketing teams.
Required Skills:
3 years of experience in product marketing, industry marketing, or corporate marketing
Experience with supply chains, back office automation, process automation, and ERP, PLS, MES systems
Strong communication skills, both written and verbal
Ability to strategize and craft compelling messaging, narratives and / or demos
Drive hands-on tactical execution
Pick up new projects even in the face of ambiguity
Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)
Preferred Skills:
Expertise in Salesforce products and/or other SaaS and B2B technology platforms
Experience with AI products
Ability to inspire optimism, fun, and the desire to always be learning!
A natural collaborator
Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.