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Sales Programs Associate

Own Company

Own Company

Sales & Business Development
São Paulo, SP, Brazil
Posted on Dec 23, 2025

Description

Salesforce is looking for a Sales Program Associate to join a growing Sales Programs team in Sao Paulo to cover the Brazil CBU business . The role will report to the LATAM Sales Programs Director, and the scope of coverage is our CBU Sales team. The position will be based out of our Sao Paulo office.

The Sales Programs role is an instrumental role within the Sales organization and features a mix of Demand Generation planning/coordination/execution based on Pipeline trending analysis and participation in the sales leadership as a key stakeholder.

This is an excellent opportunity for a Sales Programs/Business development-level professionals with exceptional business acumen to get into the most innovative company in the high tech industry

Deliverables take the form of recommendations and ownership (initial phases) of the local Demand Generation plans, Campaign and Programs creation/execution, Sales/Marketing/Enablement/ A&C alignment and Best Practice sharing. The successful candidate will regularly brief executives and own various cross-functional initiatives.

The ideal candidate will:

  • Work with our CBU Leaders in Brazil: RVP, Sales Managers, and Business strategy stakeholders.
  • Work with cluster/country marketing teams to guide the programs execution of some campaigns, which requires AE direct contribution.
  • Create and own a consolidated demand generation plan/calendar to meet AE pipeline generation targets, taking into account sales priorities for the Country.
  • Ensure full engagement of sales teams in relevant demand generation actions via ongoing communication and review of results, as an actual member of the Sales management team.
  • Own and be accountable for the regional Demand Generation board cadence and pipeline targets.
  • Present to and consult with mid and senior level management on pipeline trends and progression for developing business through local Demand Generation boards.
  • Align Global and LATAM campaigns, promotions, and messaging (industry and competitive) to targeted industries, segments, and accounts.
  • Activities may include, but not limited to: pipeline management advisory, coordination of all contributors to sales program activities; delivering reviews & briefings, continuous improvement in pipeline rigor and programs content, reporting on results and successes, assessing effectiveness, recommending areas of improvement.
  • Identifying and promoting best use of demand generation tools within sales teams, and sharing demand generation best practices across countries and segments.

Desired experience:

  • 3+ years experience in a similar program role or business development, sales readiness, marketing, or sales, in a high tech environment. Combination of these is an advantage.
  • Proven track record in driving demand generation/campaigns / programs through and with the senior field sales organization.
  • Strong leadership, networking, relationship-building, communication, and influencing skills.
  • Must be able to network across the company and to build/manage cross-functional virtual teams.
  • Strong analytical and problem-solving skills and quantitative approach to solving problems.
  • Strong organizational ability, experience in planning, and managing a systematic approach to demand generation through sales teams.
  • Proactive, creative, and innovative thinker. Must be able to consistently generate new ideas for driving and supporting divisional priorities through Sales Programs.
  • Excellent verbal and written communication skills.
  • Self-motivated, organized, detail-oriented, and resourceful.
  • Highly collaborative style with strong influencing skills.
  • Flexibility and ability to adjust on the fly to new demands; a sense of urgency.
  • Assertiveness, directness, and a “company first” mentality.
  • Proficiency in PowerPoint and Excel required, Salesforce.com experience an advantage.
  • English proficiency is a requirement, spanish is a plus.