Description
Salesforce Strategic Events produces world-class technology events including Dreamforce, Connections, TrailblazerDX, Tableau Conference, and global World Tours. The Digital Experience Strategy team defines and improves the end-to-end attendee journey across web, mobile, onsite and virtual channels.
As Manager, Digital Experience Strategy, you will translate event goals into clear digital experience strategies and feature requirements. You will lead our virtual event experience strategy, ensuring that virtual attendees receive a cohesive, high-value journey that aligns with in-person programs. You will partner closely with Demand Generation, Broadcast, Virtual Delivery, and the broader Digital Experience Strategy team to extend the impact of in-person events through Salesforce+ and other virtual channels.
You will shape how global audiences discover content, engage with sessions, and stay connected before, during and after events. You will drive innovation, own cross-functional planning, and evaluate the performance of virtual and hybrid experience features.
Responsibilities:
Digital Experience Planning
Translate event objectives into digital strategy across web, mobile, virtual platforms, and onsite tools.
Support prioritization of event technology features and improvements based on attendee needs, data and business value.
Partner with Brand Technology, WEM and Event Tech Operations to define feasibility, sequencing, and delivery plans.
Virtual Event Experience Strategy
Lead the strategy for virtual attendee engagement across Salesforce+ livestreams, broadcast programming and on-demand content.
Partner with Demand Gen, Broadcast Production and Virtual Delivery to design cohesive audience journeys that align with in-person event goals.
Define connection points between in-person and virtual experiences including content programming, session discovery, calls to action and follow-up engagement.
Shape how global audiences plan, navigate and consume content through feature enhancements, UX improvements and digital storytelling.
Ensure virtual components extend the impact and reach of flagship events in meaningful, measurable ways.
Attendee Journey and Feature Ownership
Shape and optimize the attendee journey from pre-event planning through onsite engagement and post-event content discovery.
Lead strategy for content exploration including topic pages, filters, collections and merchandising that increase views and pipeline influence.
Support cohesive design of session tools, personalization features and discovery mechanisms across in-person and virtual channels.
Innovation and Continuous Improvement
Identify new digital capabilities and propose pilots aligned to event goals.
Support execution of pilots with cross-functional and technical teams.
Ensure new innovations are adopted across internal teams and external partners through clear enablement plans.
Program Management and Cross-Functional Alignment
Serve as the Strategic Events representative to the Brand Technology delivery teams, ensuring requirements and event priorities are accurately understood.
Collaborate across content, operations, marketing, and program teams to ensure the virtual and in-person experience work together seamlessly.
Partner with analytics teams to define success metrics and measure performance.
Post-Event Analysis and Reporting
Create concise recaps of digital and virtual feature performance including adoption, engagement and business impact.
Lead post-event debriefs on virtual experience innovations and ensure insights shape the future roadmap.
Required Qualifications:
7+ years in event technology, digital strategy, broadcast/virtual event production, event management or related fields.
Strong ability to translate business goals into digital experience plans.
Data-driven mindset with the ability to interpret analytics.
Strong cross-functional leadership and communication skills.
Highly organized, detail oriented and comfortable operating in fast-paced environments.
Deep interest in digital technologies and attendee experience design.
Willingness to travel as needed.
Preferred Qualifications:
Understanding of event technology systems including web platforms, mobile apps, onsite digital tools, and virtual platforms.
Familiarity with UX principles.
Experience with virtual or hybrid event delivery.
Strong deck building and written communication skills