Description
Are you an analytically-minded Creative Strategist passionate about transforming complex business needs into compelling, high-impact stories? We are seeking the essential link between strategy and creative execution.
Our team operates like an in-house creative agency. You will serve as the connection between stakeholders and impactful creative output, translating high-level objectives into clear strategic briefs that ensure all content is perfectly aligned with our audience and overarching business goals. From defining core problems and identifying creative opportunities to developing comprehensive content plans, you’ll create a wide variety of strategies that support and enhance the Salesforce customer content experience.
We’re looking for someone who has experience working with creative teams, defining the core business problem, framing the strategic narrative, and bringing clarity and focus to the work. If you dream in strategic frameworks that inspire action, and thrive on collaborating to turn complex insights into the perfect story, let’s talk!
Responsibilities
Strategic Concept & Framing: Clearly identify the creative needs within a project and articulate precise business and audience goals. You will collaborate to structure a narrative and effectively frame the "strategic story."
Audience & Insight Focus: Lead in-depth discussions around intended audience, message hierarchy, and business goals. Use audience segmentation and insight analysis to ensure content is targeted and impactful.
Creative Briefing & Alignment: Transform abstract goals and research into a clear, actionable, and inspiring creative brief that guides the Creative team. You will support project kickoffs by aligning the entire Creative team on the audience, intent, tone, and final content objective.
Strategy Governance: Shape the content strategy that guides the creative process. Determine when a broader content strategy across content modalities and channels is required. Align the approach with key partners.
Review & Optimization: Proactively review developing content to ensure it remains aligned with the established strategy. Advocate for the strategy and ensure adherence to the brief throughout the content development lifecycle.
Metric Analysis: Analyze content metrics and audience engagement data to generate actionable, data-driven insights. Apply these learnings to refine and evolve future content strategy, ensuring continuous improvement.
Cross-functional Partnership: Work with stakeholders across the organization to develop creative assets that are engaging, impactful, and drive business value. Build and maintain relationships with cross-functional partners.
Strategic Program Design & Scaling: Contribute to developing the core strategic operating model for the Creative Strategy function by helping build foundational programs.
Requirements
Minimum Requirements
Experience: 5+ years of hands-on experience in creative strategy, content strategy, or a closely related strategic role.
Strategic & Analytical Acumen: Proven ability to define the core business problem, blending strategic thinking with analytical skills to interpret data and measure content success.
Content Strategy Development: Experience building comprehensive, cross-channel creative plans, including defining content types, distribution channels, and message hierarchy.
Conceptualization & Storytelling: Skill in identifying the creative potential of a project and articulating a compelling strategic vision and narrative framework.
Cross-Functional Leadership & Clarity: Effective facilitation and stakeholder management skills. Must act as a creative partner who brings clarity, unifying diverse stakeholders and translating complexity into simple, focused instructions.
Creative Process Fluency: Understanding of creative processes and project workflows across editorial, email, video, and graphic design disciplines.
Independent Project Management: Proven success managing multiple complex, cross-functional projects and competing priorities in a fast-moving, often ambiguous environment.
Tool Proficiency: Experience with collaboration and project management platforms (e.g., Slack, Google Workspace).
Preferred Requirements
Familiarity with the Salesforce ecosystem or experience working within Digital Customer Success, DesignOps, or Customer Experience (CX) organizations.
A background in strategic writing or editorial content development.
Experience working in a creative hybrid model with both internal teams and external agency stakeholders.
A background working with distributed global teams across multiple time zones.
Strong interest in how AI can enhance customer experiences and influence future strategy development.
For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.