Description
The Competitive Intelligence (CI) Team is seeking a highly strategic, analytical, and execution-oriented professional to lead Competitive Intelligence for our Analytics (Tableau) business. This individual will play a pivotal role in shaping our company's market position and directly impacting the sales success of our industry-leading Tableau platform.
This role demands a proactive approach to defining, refining, and transforming our strategic initiatives through rigorous research, insightful analysis, and the creation of compelling content that resonates with various internal and external stakeholders. This individual will independently lead competitive intelligence projects focused on the analytics market and foster effective collaboration across various internal teams to ensure our Tableau offerings are optimally positioned against the competition and our sales teams are armed with the right information & tools to win.
Responsibilities:
Drive strategic cooperation and collaboration with executive leadership and the Tableau Product, Marketing, Distribution, Market Strategy, Customer Success, Strategic Partnerships, and Business Value teams.
Embed competitive insights into core business functions to directly support sales enablement and deal closures for the Tableau business.
Research, monitor, and clearly articulate analytics and BI competitors' business and product strategies to a diverse range of internal and external audiences, ensuring all communications adhere to company standards and ethical guidelines.
Craft compelling narratives that aid sales in competitive scenarios against key analytics competitors.
Uncover critical insights and emerging trends in the analytics market that highlight areas of strength and weakness across our Tableau products, strategic roadmaps, and go-to-market motions.
Directly inform Tableau sales strategies and competitive positioning to improve win rates.
Develop and implement robust strategies for gathering and analyzing market and competitor information, meticulously ensuring the accuracy, validity, and reliability of all data sources and analytical outputs.
Present compelling findings and strategic insights to senior leadership, actively collaborating with cross-functional teams to seamlessly integrate competitive intelligence into overarching Tableau business strategies and sales plays.
Deliver high-quality, timely CI projects and tactical outputs (e.g., field compete guides, battlecards, FAQs, and executive-level presentations) focused on the analytics landscape.
Analyze competitive signals from data to identify opportunities for improving win rates through go-to-market tactics, directly assisting sales teams in closing deals.
Required Skills and Experience:
4-8+ years of hands-on experience working in enterprise SaaS, analytics, or business intelligence (BI) platforms.
Ideal backgrounds include competitive intelligence, management consulting, sales engineering, product management, or technical marketing within the analytics space.
Deep knowledge of the analytics and business intelligence market, including key players, market trends, and emerging technologies.
Specific experience with Tableau and its main competitors (e.g., Microsoft Power BI, Qlik, Looker) is highly desirable.
Exceptional strategic analysis capabilities and a deep understanding of the technology market, including the ability to comprehend, evaluate, and proactively respond to dynamic market shifts and competitive threats.
Superior communication and research skills; able to turn market signals and complex technical features into clear, actionable insights.
Demonstrated proficiency in writing and presentation skills, including the ability to create and deliver compelling sales-facing enablement materials and executive-level presentations.
Comfortable reaching out to and working with outside teams (including driving conversations with product and sales executives) to gather critical intelligence and provide deal support.
Extensive experience supporting GTM and field organizations with effective competitive tools, messaging, and enablement programs that directly contribute to sales success.
A strong blend of curiosity, analytical rigor, innovation, and a results-oriented mindset, coupled with the execution skills necessary to transform insights into tangible outcomes.