About ORO Labs: ORO Labs is a well-funded B2B startup founded by industry veterans. Our SaaS solution is an AI-based procurement orchestration platform that’s dramatically improving business processes for employees, purchasing personnel, and suppliers, and it’s gaining rapid traction among global multi-nationals. ORO’s smart procurement workflows help organizations increase business agility and transparency, shortening cycle times while seamlessly increasing accuracy and compliance for the enterprise.

TLDR: procurement that works for everyone.

Job Summary: ORO Labs is seeking a Head of Product & Customer Marketing to own how we position, message, launch, and communicate the ORO platform—both to the market and to our customers. This is a senior, hands-on role that blends deep product marketing leadership with ownership of customer-facing communications and engagement.

You will develop a deep understanding of the ORO platform and lead a small team of product marketers responsible for product messaging, sales enablement, and content. In parallel, you will oversee customer marketing programs that keep customers informed, engaged, and successful, including ongoing communications, webinars, and user community engagement.

You will work “2-in-a-box” with Product Management leadership to align roadmap, releases, and go-to-market execution, and you will serve as a visible voice of ORO with analysts, customers, partners, and the broader market.

Responsibilities

Product and Market Expertise:

Build and maintain deep expertise in the ORO platform, integrations, use cases, and roadmap
Understand the procurement and source-to-pay ecosystem, including solutions such as SAP Ariba, Coupa, and adjacent enterprise systems
Translate complex technical capabilities into clear, customer-centric value propositions

Positioning, Messaging & Content:

Own ORO’s positioning, messaging framework, and personas across buyers, users, and partners
Clearly articulate ORO’s differentiation as a procurement orchestration platform versus traditional source-to-pay solutions
Ensure consistent, high-quality messaging across website content, product assets, customer communications, and external channels

Sales Enablement:

Lead creation and management of all product-related sales enablement assets, including pitch decks, demos, battlecards, one-pagers, and release materials
Partner closely with Sales and Revenue teams to support deals, competitive situations, and customer conversations
Enable partners with clear guidance on how to position and sell ORO alongside existing enterprise systems

Customer Marketing & Engagement:

Own customer-facing communications related to the ORO platform, including regular newsletters, release updates, and product-focused messaging
Develop and manage a cadence of customer webinars, product updates, and educational sessions
Partner with Customer Success to drive customer education, adoption, and expansion through clear, compelling content
Support and engage ORO’s user communities, helping foster peer learning, feedback, and advocacy

Product Marketing Team Leadership:

Lead, mentor, and develop a small team of product and customer marketers
Set priorities, processes, and quality standards to ensure scalable, consistent output
Balance strategic leadership with hands-on execution

Product & Roadmap Partnership:

Work closely with Product Management in a “2-in-a-box” model to understand roadmap, releases, and customer feedback
Drive go-to-market planning for new features and capabilities, including launch messaging, customer communications, and enablement
Help internal teams and customers understand what’s coming and how to get maximum value from ORO

Thought Leadership & Market Influence:

Contribute to thought leadership content such as blogs, product narratives, and point-of-view pieces
Support analyst relations, including briefings, messaging, and market education
Represent ORO in public-facing settings such as webinars, events, customer forums, and analyst meetings

Qualifications & Experience:

Education: Bachelor’s or Master’s degree in Business, Marketing, Communications, or a related field.
10+ years of B2B SaaS product marketing experience, with increasing scope and responsibility
Experience in procurement, supply chain, finance, or adjacent enterprise technology strongly preferred
Familiarity with source-to-pay solutions such as SAP Ariba, Coupa, or similar platforms is a strong plus
Experience owning or partnering closely on customer marketing and customer communications
Proven ability to partner deeply with Product Management, Sales, and Customer Success teams
Strong storytelling skills with the ability to simplify complex concepts
Comfortable with public speaking and external-facing presentations
Experience with category creation and influencing market perception through messaging, enablement, and analyst engagement

Preferred:

Background in category creation or emerging-market positioning
Familiarity with AI-driven enterprise software narratives
Experience supporting Series C–D growth-stage companies

Why Join ORO:

Help define and lead a new category in enterprise software
Work directly with experienced founders and enterprise customers
High visibility role with real impact on company growth and market perception
An awesome startup culture and very cool product
Competitive salary and bonus structure
Comprehensive benefits package, including health, dental, and vision insurance
A collaborative and inclusive work environment
Remote work flexibility

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