Field Marketing Manager
Oro Labs
Job Title: Field Marketing Manager or Senior Manager
Location: North America (Canada or US)
About ORO Labs: ORO Labs is a well-funded B2B startup founded by industry veterans. Our SaaS solution is an AI-based procurement orchestration platform that’s dramatically improving business processes for employees, purchasing personnel, and suppliers, and it’s gaining rapid traction among global multi-nationals. ORO’s smart procurement workflows help organizations increase business agility and transparency, shortening cycle times while seamlessly increasing accuracy and compliance for the enterprise.
TLDR: procurement that works for everyone.
Job Summary: To fuel our global expansion, we are seeking an experienced and energetic marketer to serve as a regional Field Marketing Manager. The role will be responsible for driving regional numbers through an integrated regional marketing plan leveraging local and centralized resources.
Responsibilities :
• Planning: Work with marketing leadership to build and implement a regional marketing strategy leveraging all marketing channels to drive customer acquisition and pipeline growth.
• Program Development: Align and collaborate with sales leaders to develop regional priorities and multi-channel marketing programs in line with our pipeline revenue needs.
• Event Execution: Plan and execute marketing programs & events (trade shows, conferences, industry meetings, roundtables, etc.) across the region.
• Analysis: Monitor and report on performance of regional marketing programs with sales. Adjust plan and recommend innovative and creative marketing approaches for revenue growth.
• Market Knowledge: Be an expert on the regional market, customer and external environment including competition and trends to adapt regional marketing strategies and identify new opportunities.
• Budget Oversight: Work with leadership to manage the regional marketing budget, ensuring efficient allocation of resources and return on investment.
• Stakeholder Engagement: Develop excellent relationships with key stakeholders, including regional sales leadership, account execs, SDRs, partners, and customers.
As a high-growth business, you may contribute to other projects as the need arises.
Qualifications:
- Education: Bachelor’s or Master’s degree in Business, Marketing, Communications, or a related field.
- Experience: 3-4+ years of experience in field/regional marketing, preferably within the SaaS industry.
- A self-starter and independent, while excelling at cross-functional collaboration and alignment.
- Experience working on corporate events as well as industry conferences, roadshows, workshops and more.
- Experience with marketing automation tools and CRM (Salesforce and HubSpot), social media platforms, and mastery of standard office tools (Microsoft / Google Office).
- Strong project management skills and attention to detail.
- Exceptional verbal and written communication skills.
- Spanish, Portuguese, Canadian French or other non-English language is a bonus.
- Experience with procurement or compliance-related solutions is a significant plus.
- Skills:
- Strong communication and interpersonal skills, with the ability to build rapport quickly.
- Excellent organizational and time management abilities.
- Proficiency with marketing automation (e.g., Hubspot) and CRM systems (e.g., Salesforce) and sales engagement platforms.
- Ability to work independently and as part of a team in a fast-paced, dynamic environment.
- Strong problem-solving skills and a proactive approach to addressing challenges.
What We Offer:
- An awesome startup culture and very cool product.
- Shiny new MacBook.
- Competitive salary and bonus structure.
- Comprehensive benefits package, including health, dental, and vision insurance.
- Opportunities for professional growth and career advancement.
- A collaborative and inclusive work environment.
- Remote work flexibility.