Develop and execute a comprehensive global sales and marketing operations strategy.
Lead and mentor a team of sales and marketing operations and market research professionals.
Align operations with business goals, ensuring seamless coordination between sales and marketing functions.

Salesforce Management:

Oversee the implementation, configuration, and optimization of Salesforce CRM.
Ensure data integrity, accuracy, and consistency across the Salesforce platform.
Collaborate with sales leadership to design and maintain efficient sales processes and workflows.

Marketing Automation with HubSpot:

Manage and optimize HubSpot for marketing automation, lead nurturing, lead scoring, lead routing, and campaign management.
Develop and execute marketing automation strategies to drive lead generation and customer engagement.
Monitor and analyze campaign performance, making data-driven recommendations for improvements.
Familiarity with digital marketing strategies, including SEO, SEM, and social media marketing.

Data and Analytics:

Utilize ZoomInfo as data enrichment tool to enhance lead quality and target market segments.
Implement advanced analytics and reporting to track key performance indicators and measure success.
Generate actionable insights to drive decision-making and optimize sales and marketing efforts.
Knowledge of SQL, data visualization tools like Tableau and reporting frameworks.

Outreach and Engagement:

Oversee the deployment and utilization of Outreach for sales engagement and communication.
Design and implement scalable outreach strategies to enhance prospecting and customer interactions.
Track and analyze outreach performance, refining strategies to improve conversion rates.

Process Optimization:

Identify and implement process improvements to enhance operational efficiency and effectiveness.
Develop and maintain standard operating procedures for sales and marketing operations.
Ensure alignment of sales and marketing processes with best practices.
Lead training of stakeholders on Salesforce

Collaboration and Communication:

Communicate operational strategies, goals, and performance metrics to stakeholders at all levels.
Work closely with cross-functional teams to support events, campaigns, and strategic initiatives.

Qualifications:

Bachelor’s degree in Business Administration, Marketing, or a related field.
10+ years of experience in sales and marketing operations, with a focus on tech-driven environments.
Hands-on experience with Salesforce development and sales stage planning
Availability to overlap work hours with US Pacific time employees
Proven expertise in Salesforce, HubSpot, ZoomInfo, Outreach, and advanced analytics tools.
Extensive experience working with B2B SaaS marketing and sales teams
Strong analytical and problem-solving skills with a data-driven mindset.
Clear track record of managing strategic revenue operations

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