Regional Assistant Manager, Cross Border (IA Product)
Ninja Van
Product
Subang Jaya, Selangor, Malaysia
Posted on Oct 22, 2025
Ninja Van is a tech-enabled logistics company on a mission to provide hassle-free delivery services for businesses of all sizes across Southeast Asia. Launched in 2014, we started operations in Singapore and have become the region's largest and fastest growing last-mile logistics company, partnering with over 35,000 merchants and delivering more than 1,000 parcels every minute across six countries.
At our core, we are a technology company that is disrupting a massive industry with cutting-edge software and operational concepts. Powered by algorithm-based optimisation, dynamic routing, end-to-end tracking and a data-driven approach, we provide best-of-class delivery services that delight both the shippers and end customers. But we are just getting started! We have much room for improvement and many ideas that will further shape the industry.
The Cross Border Intra-ASEAN Product Associate, reporting to the Regional Manager, Cross Border, is responsible for managing the commercial, operational and strategic aspects of Intra-ASEAN outbound logistics products. The role focuses on driving growth, profitability, and product competitiveness cross Southeast Asia by collaborating closely with regional sales, operations, and finance teams.
Job Responsibilities
- Work closely with Sales Channels to execute and support development of optimal and well-conceptualized logistics solutions
- Execute and support cross-selling solutions and initiatives i.e. Last mile/Air Freight/Customs Clearance
- Maintain and establish best practices, templates, policies, tools to expand and mature cross border capabilities for the organization
- Monitor all lanes profitability & lead times
- Execute pricing analysis and changes with constant feedback loop to relevant stakeholders to ensure commercial leadership of Intra-ASEAN logistics products
- Assess and analyze product competitiveness in SEA landscape
- Monitor industry trend and challenges
- Serve as go-to market expert on all Intra-ASEAN products to various sales channel
- Drive cost and lead time optimisation initiatives & discussions to meet Product SLA targets, topline revenue & gross margin
- Execute & maintain standard prices
- Implement and manage change when necessary to meet products’ requirement
- Accountable for execution of commercial product roadmap, including but not limited to alignment with finance operations team, Country sales, OPEX and Sales offices
- Any other initiatives determined by management
- Execute and support cross-selling solutions and initiatives
- Execute and/or create robust action plan to achieve volume growth and GP maximization
- Support Intra-ASEAN Country marketing/acquisition and Sales Channel team for marketing activities
- Joint customer visits and/or presentations to customers
- Lead and/or propose solution design to meet customer requirement
- Conduct and/or facilitate product training to increase the knowledge of XB & various sales channels
- Work with OPEX to understand market competitive capabilities
- Ensure our Intra-ASEAN logistics products are market competitive on operations & lead times
- Support product optimization with focus on optimization of existing processes
- To be the Subject matter expert for all existing Intra-ASEAN outbound products
- Responsible for all capability requests raised by sales channel and ensure sales channel are equipped with information to explain and elaborate on rejected requests
- Liaise with local country teams, XB country ops, biz ops, finance ops and OPEX team to ensure business requirements are adequately fulfilled
- Responsible for the gross profitability & revenue of the solutions quoted
- Monthly Intra-ASEAN origination Products Commercial Performance Analysis
Job Requirements
- Minimum 2 years of relevant experience in Intra-ASEAN Cross Border eCommerce logistics.
- Proven experience in airfreight logistics sales or product management.
- Strong understanding of the commercial product lifecycle, with the ability to identify and analyze pain points from stakeholders, market research, or industry networking.
- Excellent organizational skills with keen attention to detail throughout the product lifecycle.
- Strong data analysis skills and confidence in handling pricing models.
- Advanced proficiency in Microsoft Excel and solid project management skills, especially in client-facing roles.
- Ability to thrive in a fast-paced, dynamic environment and work effectively with stakeholders from diverse priorities and backgrounds.
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