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Regional Senior Manager, Ninja Mart (Commercial Strategy & Growth)

Ninja Van

Ninja Van

Sales & Business Development
Posted on Wednesday, July 3, 2024
Ninja Van is a tech-enabled logistics company on a mission to provide hassle-free delivery services for businesses of all sizes across Southeast Asia. Launched in 2014, we started operations in Singapore and have become the region's largest and fastest growing last-mile logistics company, partnering with over 35,000 merchants and delivering more than 1,000 parcels every minute across six countries.
At our core, we are a technology company that is disrupting a massive industry with cutting-edge software and operational concepts. Powered by algorithm-based optimisation, dynamic routing, end-to-end tracking and a data-driven approach, we provide best-of-class delivery services that delight both the shippers and end customers. But we are just getting started! We have much room for improvement and many ideas that will further shape the industry.
The role is part of the Nina Mart Management team and has a key objective of designing sales, market penetration & merchant acquisition strategies so as to drive top line revenue growth by improving sales efficiencies, wallet share improvements, ideating and launching commercial initiatives, merchant program and campaign management.
Launched in Feb 2021, Ninja Mart is Ninja Van’s first FMCG-focused logistics unit. We connect brands with retailers in suburban and rural regions of Vietnam and Malaysia, unlocking endless possibilities for business expansion in this fast-growing region.
The Regional Ninja Mart team is split into a few sub-verticals: 1. Commercial Strategy & Growth, 2. Business Strategy & Operations, 3. Marketing and Brand Strategy, and 4. Partnership and Business Development. This role sits within the Business Strategy & Operations function.


  • Lead an international team comprising sales ops and data analyst functions to model commercial initiatives and corresponding cost-benefit analyses
  • Drive Commercial Initiative Planning across VN and MY and analyse ROI on commercial initiatives
  • Monitor, track, update and improve on initiatives through data-centric approach
  • Work with Local Head of Sales to establish sales enablement, sales training materials and toolkits
  • Develop guidelines and principles for Sales Performance management & discipline and metrics for tracking
  • Work with Product/ Tech on tracking Sales performance
  • Establish guiding principles for commissions and incentivisation
  • Drive sales productivity through product development with engineering stakeholders
  • Development of Commercial Tech Products and ensure successful adoption of Loyalty product and Order Management Front end for merchant digitalisation
  • Ideate and project manage market penetration, merchant acquisition and merchant digitalisation strategies
  • Spearhead the roll-out of initiatives by driving operational change in collaboration with the Head of Sales and our larger sales team
  • Work with Global Trade Marketing & partnership teams to develop merchant acquisition and loyalty programs
  • Responsible for team administration, development, guidance and management to support in-country initiatives and special projects
  • Responsible for reviewing of team outputs


  • 7+ years in Management/ Strategy Consulting, Logistics, FMCG supply chain, Operations, Strategy & Operations; or in a related field
  • Bachelor’s degree in Business Administration/ MBA, Operations, Business Operations
  • Action oriented, Analytical, Stakeholder Management
  • Experience in a people management role
  • Demonstrated experience in executing complex multi-stakeholder projects
  • Demonstrated experience in a project management role
  • Proficiency in Mandarin and/or an additional SEA language will be beneficial
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