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Marketing & Branding Manager

Ninja Van

Ninja Van

Marketing & Communications
Ho Chi Minh City, Vietnam
Posted on Wednesday, July 3, 2024


  • Strategic Leadership and Planning (35%)
  • Define and support the overall Brand & Marketing integrated strategy in collaboration with the regional marketing team.
  • Develop and execute Go-to-Market Strategies, including ATL/BTL/TTL or 360 Plans, to ensure cohesive and impactful brand presence.
  • Identify target audiences, set objectives, and outline desired outcomes for marketing campaigns
  • Brand Management (20%)
  • Ensure a coherent and consistent brand image across all retail touchpoints in our customers' physical stores.
  • Drive meaningful campaigns, partnerships, tie-ups, and promotions to enhance brand relevance and strengthen brand and customer engagement
  • Budget Management (15%)
  • Ensure efficient use of the assigned budget to deliver maximum brand amplification.
  • Track and report on marketing expenditures, ensuring cost-effective strategies and high ROI
  • Campaign Development (20%)
  • Develop and oversee the content of marketing campaigns, ensuring alignment with brand guidelines and market requirements.
  • Lead in-house marketing team and creative agencies to develop communication ideas and collateral for campaign projects
  • Market Insights and Trends (5%)
  • Identify new trends and insights to drive effective marketing activities that increase brand awareness, consideration, and conversion.
  • Analyze market data and recommend innovative strategies to stay ahead of industry trends
  • Collaboration and Execution (5%)
  • Work with internal and external teams to ensure that tasks are completed, and programs are delivered on time
  • Execute all public relations activities, including liaising with agencies to craft adaptable PR plans for the local market
  • Develop and execute creative marketing events and all communications initiatives in accordance with the principal's strategic direction


  • Proven track record of developing and executing successful marketing campaigns.
  • Strong leadership and team management skills.
  • Excellent communication and interpersonal skills. English language proficiency is preferred.
  • Proficiency in digital marketing tools and platforms.
  • Strong analytical skills and ability to interpret data to make informed decisions.
  • Ability to work independently and manage multiple projects simultaneously
  • Bachelor’s degree in marketing, Business Administration, or a related field.
  • At least 6-8 years of experience in marketing, with a focus on FMCG and rural markets
  • Stakeholder management - working together with multiple ops personnel
  • Strategic and Results-driven – strong in conceptualizing and planning
  • Leadership - the candidate will lead the local marketing team
  • Strong Analytical Skills - ability to interpret data to make informed decisions
  • Comfortable with uncertainty - the role will evolve according to business needs
  • Advanced English