MoEngage is an agentic customer engagement platform, built for customer-obsessed marketers and product owners. We enable hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site messages, and SMS. With AI-powered automation and optimization, brands can analyze audience behavior and engage consumers with personalized communication at every touchpoint across their lifecycle.

Over 1,350 global consumer brands, including SoundCloud, McAfee, Flipkart, Kayak, Domino's, 7-Eleven, Coca-Cola, Air Asia, and more, use MoEngage to orchestrate their cross-channel campaigns, sending over 1 trillion messages to 2 billion consumers every month. Recognized as a Customer's Choice in the 2026 Gartner Peer Insights Voice of the Customer

for Multichannel Marketing Hubs, a Strong Performer in Forrester's Cross-Channel Marketing Hubs report, and a leader across G2 seasonal reports, MoEngage continues to set the benchmark for intelligent customer engagement globally.

About the Role

MoEngage is looking for a Field Marketing Manager - ANZ & SEA who is passionate about building high-impact, pipeline-driving field marketing programs across Australia, Singapore, Malaysia and the Philippines. The ideal candidate is a seasoned B2B events and field marketer

who thrives at the intersection of marketing strategy and sales execution, and who can independently plan and deliver a diverse mix of in-person and virtual events - from executive roundtables and CXO dinners to tradeshows, webinars, and large-scale regional conferences.

This is an individual contributor role based in Malaysia / Bengaluru. You will report to the Senior Director of Marketing based out of Bengaluru, with a dotted line to the GM of Sales in Singapore, and work in close partnership with country sales heads across Australia, Malaysia, the Philippines, and Singapore, as well as MoEngage's central GTM operations and marketing teams in Bengaluru. This role is central to MoEngage's regional go-to-market expansion and offers the opportunity to shape the field marketing playbook for one of the fastest-growing MarTech companies globally.

Responsibilities

Own the regional field marketing calendar for ANZ and SEA - conceptualize, plan, and execute events aligned to quarterly pipeline targets and the global demand generation strategy

Plan and deliver a diverse mix of owned events: executive roundtables, CXO breakfast briefings, customer meetups, industry roadshows, partner co-hosted activations, and flagship regional programs - both in-person and virtual

Manage MoEngage's presence at third-party tradeshows and industry conferences across SEA & ANZ - including sponsorship negotiations, booth logistics, speaking opportunities, and attendee experience
Drive end-to-end sales integration for every field activation: account-targeted invitation lists, pre-event sales briefings, post-event follow-up sequences, and opportunity tagging in CRM

Partner with country sales heads (AU, MY, PH, SG) and the GM of Sales (SG) to align field programs to territory account plans, ICP priorities, and deal pipeline stages

Run regular planning syncs with sales leadership to review the field calendar, course-correct on priorities, and ensure marketing programs are actively supporting sales motions

Localize messaging, event formats, and content for each market - adapting global campaign themes to resonate with regional buyers across Australia, Malaysia, the Philippines and Singapore

Co-develop localized event assets with MoEngage's central GTM ops, content, and product marketing teams in Bengaluru - including event decks, landing pages, invitations, and post-event nurture sequences

Own all vendor and agency relationships for field marketing in the region: AV and production companies, venue partners, event management agencies, and digital marketing vendors

Negotiate vendor contracts, manage the regional field marketing budget, and maintain spend within the agreed variance

Maintain rigorous event operations: run-of-show documentation, attendee management, logistics checklists, post-event retrospectives, and attribution tracking in Salesforce
Track, measure, and report on event-sourced and event-influenced pipeline, demonstrating clear ROI for every program to leadership team

Preferred Qualification

Bachelor's degree in Marketing, Business, Communications, or a related field; an MBA is an advantage
4–6 years of B2B marketing experience, with significant time in field marketing, events marketing, or regional marketing roles

Proven track record of planning and executing multi-country or multi-city events end-to-end, from concept and vendor briefing through on-site delivery to post-event reporting
Demonstrated experience working in close alignment with sales teams: you understand pipeline stages, deal cycles, and what it means to run marketing that sales actually use and values

Strong vendor and agency management experience: negotiating contracts, managing production budgets, and holding external partners accountable to quality and timelines

Fluent, professional-grade English (written and verbal) - essential for communicating with CXO-level prospects and senior internal stakeholders across multiple geographies
Hands-on experience with SFDC, HubSpot for event attribution, lead management, and campaign reporting
Prior experience at a B2B SaaS or MarTech company is strongly preferred - familiarity with the SaaS GTM motion, customer lifecycle marketing, and the competitive landscape will accelerate success in this role

Willingness and ability to travel across ANZ and SEA
Comfortable operating in a fast-paced, high-growth environment and working across time zones with a globally distributed team
Strong project management and organisational skills - able to run multiple programmes simultaneously without dropping detail
Excellent interpersonal and stakeholder management skills - confident engaging with country sales heads, regional GMs, central ops teams, and external partners at the same time.

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