Branding: Own the vision, mission, market-positioning and brand image of MioTech
Content: Own the content strategy; coordinate different business lines to produce text, visual and video contents; build distribution channels of our content to media, platforms and partners
Events: Actively look for and participate in relevant events and awards, online and offline; organize MioTech’s own events
Media and Communications: Keep regular contact with media; monitor MioTech’s brand media presence, and seek opportunities to maximize brand exposure; manage top management media interviews; make important announcements on behalf of the company
Inbound & Digital Marketing: Manage and oversee all the inbound channels including search engines, digital ads, thought leadership and events; measure the effectiveness of digital marketing campaigns
Outbound Marketing: Manage and grow the existing client and prospect lists; engage clients and prospects through EDM or other campaigns