At Meesho, we are building for Bharath. As the Seller Growth & Success team, we play a key role in Meesho’s objectives. If you love being a disruptor who is excited by challenges, then you should join our team as a Senior Business Associate. Everything we do in our team has only one objective – enabling every business to succeed in the e-commerce space. We want to democratize e-commerce for all sellers by building a marketplace wherein literally anyone can succeed.

Fun fact? Meesho has 13M+ women entrepreneurs who have sold products to 50M consumers (3% of India’s population) as of today. Impacts like these are possible because we encourage a ‘problem-first’ mindset to solve some of the most challenging and innovative problems for our users.

We work in collaboration with the Product, Business, and Fulfillment teams to drive strategic goals. You will also present findings and updates to the CEO and other senior leaders on a regular basis. Making an impact with data-backed innovative solutions is key to success in this role. You will work with multiple stakeholders and constantly brainstorm ways to improve processes to raise the bar of experiences for our users.

About the Role

As a Senior Associate in our team, you will play a key role in driving seller acquisitions within the Seller Growth Team. You will be responsible for planning and executing marketing campaigns & on app activities, identifying new problem areas, and conducting experiments to determine the most effective strategies. You will own the execution, tracking, and performance of all the assets and experiments.

What you will do

Drive Seller Acquisition: Plan and execute comprehensive marketing campaigns across various channels to significantly grow the Meesho seller base.
Campaign Management: Oversee the implementation and monitoring of digital campaigns on platforms like Meta, Google, Programmatic Ads and more.
On-App Growth Initiatives: Develop and implement on-platform activities and strategies to drive seller acquisition and engagement within the Meesho app.
Performance Monitoring & Optimization: Continuously monitor key metrics and conduct quality checks to ensure optimal results across all channels and campaigns.
Data Analysis & Reporting: Track, analyze, and report the performance of various growth initiatives, campaigns, and experiments in a timely manner, providing clear and actionable insights to stakeholders.
Cross-functional Collaboration: Work closely with growth, business, and product teams on a wide range of activities, from planning to execution, to achieve shared goals.
Industry Awareness: Stay up-to-date with the latest industry best practices and innovations in seller acquisition and growth to continuously improve relevant metrics within the app.
Stakeholder Coordination: Collaborate effectively with stakeholders across the organization to optimize the seller acquisition funnel and overall platform experience.

What you will need

A graduate degree in any discipline.
1-3 years of relevant experience in fast-paced environments such as startups or consumer internet companies, preferably in growth or category marketing roles.
Proven experience in running and monitoring digital marketing campaigns on Meta, Google Ads, and Programmatic advertising platforms.
Hands-on experience in implementing and utilizing Google Tags, Google Analytics, and Google Ads for performance management and tracking.
Strong analytical skills with a high proficiency in MS Excel and other analytical tools.
Demonstrated ability to interpret data, identify trends, and derive actionable insights is crucial.

About us

Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.

Curious about life at Meesho? Our people have a lot to say and they've made us the top-rated e-commerce workplace on Glassdoor.

Our Mission

Democratising internet commerce for everyone- Meesho (Meri shop) started with a single idea in mind -to be an e-commerce destination for the next billion Indian consumers and enable 100 million small businesses to succeed online. We provide sellers with a range of industry-first benefits such as zero commission and the lowest shipping cost. Over 1.75 million sellers are registered on Meesho, growing their business by tapping the company’s massive customer base, state-of-the-art tech infrastructure, pan-India logistics at the lowest cost through third-party logistics providers in an 'Everyday Lowest Cost' channel for sellers. Affordable, relatable merchandise mirroring local markets has helped us make inroads with first-time internet users in the country. We cater to an underserved and unique customer base and cover every serviceable pincode in the country. Our unique business model and continuous innovation has enabled us to become the first Indian horizontal E-commerce company.

Culture and Total Rewards

Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent. Total rewards at Meesho comprises of a comprehensive set of elements - monetary, non monetary, tangible and intangible in nature. Our 11 guiding principles, or "Mantras," are the backbone of how we operate - influencing everything from recognition and evaluation to growth discussions. Daily rituals & processes like “Reflections”, “Listen or Die” , Internal Mobility Program, Talent Reviews, Continuous Performance Management - all embody these principles.

We provide market leading compensation - both cash and equity-based - specific to job roles, individual experience and skill along with our employee centric benefits and work environment. We focus extensively on holistic wellness - through our MeeCare Program - encompassing benefits and policies across physical, mental, financial, and social wellness aspects. This includes extensive medical insurance benefits for employees and their families, wellness initiatives like telehealth, wellness events, and gym & recreational discounts etc. To support work-life balance, we provide generous leave policies, parental support benefits, retirement benefits, and learning and development assistance. Through gratitude for stretched work, personalized gifts, engagement & fun at work - we promote employee delight at the workplace. Many other benefits such as salary advance support, relocation assistance, and flexible benefits plans further enrich the Meesho employee experience.

Know more about Meesho here : https://www.meesho.io/

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