Product Marketing at Leena AI
As a key member of our leadership team, the Director of Product Marketing will play a critical role in shaping the future of Leena AI. You will be responsible for developing and executing a comprehensive product marketing strategy that drives awareness, adoption, and growth of our AI-powered solutions. You will work closely with cross-functional teams, including product management, sales, and customer success, to ensure that our messaging, positioning, and go-to-market strategies resonate with our target audience and drive measurable results.

Responsibilities

Drive product marketing direction for Leena AI, collaborating with other marketing functions such as revenue marketing, content marketing, partner marketing and inbound marketing.
Understand market trends, customer requirements, usage, buying behavior, and the partner ecosystem to identify better market opportunities and customer demand for Leena AI’s product offerings.
Lead Leena AI’s analyst relations strategy and interactions with key industry analyst firms.
Educate the market about Leena AI’s core technical value offerings through multiple collaterals such as demos, white papers, workshops, presentations, and technical blogs, driving views of that content.
Educate sales, product management, marketing teams, and the partner channel about the competitive landscape and competitor offerings.
Develop and own product positioning, messaging, and value propositions that differentiate Leena AI solutions.
Provide input and strategy into the product roadmap, strategy, and pricing based on market and customer research findings, industry analyst interactions, and competitive findings.
Nurture and leverage relationships with key EX and AI thought leaders, influencers and key strategic customers and partners to help increase market awareness about Leena AI.
Define the team’s strategy, budget, hiring, and OKRs to build and measure team results.
Provide input about product priorities and goals to Product Management.
Use customer, partner, and competitive research to influence product strategy and drive effective messaging.
Grow a customer reference program to engage customers and showcase customer success and value realization achieved using Leena AI.
Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers, and sales playbooks that can be utilized globally.
Conduct ROI/TCO analysis and develop content to help customers make the business case for Leena AI.
Gather competitive intelligence on our key competitors and develop differentiation materials for the field and for external consumption.
Support the team in setting clear goals and key results. Ensure that those are communicated and visible across the company and progress is shared regularly.

Requirements

10-15 years of experience in product marketing and related marketing functions in the software industry, preferably within an area of enterprise SaaS or AI.
8+ years of progressive management experience, with an emphasis on leadership and engaging global and local stakeholders.
Experience building trusted relationships with executive sponsors and end users.
Experience with enterprise Software-as-a-Service offerings a plus.
Proven track record in building, getting buy-in, and executing marketing plans, and staying focused on “getting it done” in a fast-moving environment.
Proven experience being self-directed and working with minimal supervision.
Demonstrated experience building credibility with and delivering results for product teams, sales teams, and customers.
Outstanding written and verbal communication skills to explain and translate complex technology concepts into simple, intuitive communications.
Uses data to measure results and inform decision-making and strategy development.

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