Principal Demand Generation Manager
Kandji
About Iru
Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access, endpoint security & management, and compliance automation—collapsing the stack and giving IT & security time and control back.
Iru is backed by some of the smartest investors in tech—General Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital. In July 2024, Iru raised $100 million from General Catalyst, valuing the company at $850 million. Customers include Notion, Cursor, Lovable, Replit, and Mercor, and Iru partners with industry leaders such as ServiceNow and AWS. Iru was named to Forbes’ America’s Best Startup Employers 2025 list for employee engagement and satisfaction.
The Opportunity
We're seeking a highly skilled Principal Demand Generation Manager to lead our demand generation efforts at Iru. As a key member of our growth team, you will be responsible for developing and executing strategies that drive qualified leads and revenue growth.
The ideal candidate will have a proven track record of success in demand generation with a strong understanding of marketing automation, email marketing, and lead generation tactics. You'll collaborate closely with cross-functional teams including sales, product, and marketing, to ensure alignment and maximize impact.
What You'll Do
Develop and execute strategies that drive qualified leads and revenue growth
Develop multi-channel demand generation campaigns including email marketing, content marketing, and paid advertising
Manage and optimize marketing automation platforms to ensure maximum efficiency and effectiveness
Collaborate with cross-functional teams to ensure alignment and maximize impact
Analyze complex data to drive business growth
Execute A/B testing, personalization, and segmentation strategies to optimize campaigns
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Stay up-to-date with industry trends and best practices
What You'll Bring
5+ years of experience in demand generation with a strong background in marketing automation, email marketing, and lead generation tactics
Proven track record of success in driving qualified leads and revenue growth with a strong understanding of metrics and data analysis
Experience working with marketing automation platforms, such as Marketo or Pardot, and email marketing tools such as Mailchimp or Constant Contact
Excellent communication and project management skills with the ability to collaborate with cross-functional teams
Ability to analyze complex data and develop data-driven strategies to drive business growth
Experience with A/B testing, personalization, and segmentation to optimize marketing campaigns
Strong understanding of sales and marketing alignment, with the ability to develop and execute strategies that drive revenue growth.
Ability to work in a fast-paced environment and adapt to changing priorities and deadlines
Strong problem-solving skills with the ability to think critically and develop creative solutions to complex problems
Benefits & Perks
Competitive salary
100% individual and dependent medical + dental + vision coverage
401(K) with a 4% company match
20 days PTO
Flexibility to work from anywhere for up to 30 days per year
Iru Wellness Week the first week in July
Equity for full-time employees
Lunch stipend provided Monday through Friday
Up to 16 weeks of paid leave for new parents
Paid Family and Medical Leave
Modern Health mental health benefits for individuals and dependents
Fertility benefits
Working Advantage employee discounts
Onsite fitness center
Free parking
Exciting opportunities for career growth
We are excited to be serving a significant need for a fast-growing market, and are proud of the high-performing team we have brought together so far. If you’re someone who wants to engage in new, exciting projects that will challenge your skills in the best way possible, we would love to connect with you.
At Iru, we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences.
Iru is proud to be an equal opportunity employer committed to diversity and inclusion in the workplace. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, physical or mental disability, protected veteran or military status or any other status protected by applicable law.