3978-Director of Events-Marketing
Innovaccer
About the Role
As the Director of Events-Marketing , you will own the strategy, planning, and execution of Innovaccer’s U.S. event portfolio — spanning Tier-1 healthcare conferences, executive roundtables, hosted experiences, partner forums, and field events.
You will define our annual event strategy, determine where and how we show up, and ensure every event is aligned to enterprise GTM priorities. Working closely with Sales, Leadership, Product, and Growth Marketing, you will design event experiences that strengthen executive relationships, accelerate pipeline, and position Innovaccer as a category leader.
This role owns event strategy and execution end-to-end.
A Day in the Life
1. Annual Event Strategy & Portfolio Design
- Develop and own Innovaccer’s annual U.S. event calendar, aligned to GTM priorities, target segments (Provider, Payer, Life Sciences, etc.), and revenue goals.
- Define a clear event taxonomy and strategy framework (e.g., Tier 1 conferences, executive roundtables, hosted dinners, partner-led forums, customer summits, field events).
- Establish selection criteria for:
- Which events to sponsor vs. attend vs. host
- Geographic priorities
- Account concentration
- Competitive presence
- Align event mix with strategic priorities such as enterprise ABM, product launches, vertical focus areas, and brand positioning.
- Conduct ROI and historical performance analysis to inform event investment decisions.
2. Event-Level Strategic Planning
For each priority event:
- Define:
- Target audience profile (in collaboration with Sales leadership)
- Strategic objective (pipeline acceleration, executive relationship building, product positioning, brand awareness, etc.)
- Core messaging and narrative
- On-site experience design
- Determine optimal event format and setting:
- Booth strategy vs. hosted suite vs. private dinner vs. executive forum
- Venue selection (luxury dining, curated experiences, healthcare-focused spaces, etc.)
- Design agenda and flow:
- Executive roundtables
- Fireside chats
- Customer storytelling
- Thought leadership positioning
- Identify appropriate strategic partners (e.g., Chime, HFMA, HIMSS, Becker’s, AHIP, regional healthcare associations) and define engagement model:
- Sponsorship tier
- Speaking slots
- Co-branded events
- Closed-door executive sessions
3. Sales & Leadership Alignment
- Partner with Sales Leadership to:
- Identify priority accounts and territories for event participation
- Align field events to account penetration strategy
- Coordinate executive attendance and relationship mapping
- Develop executive briefing frameworks:
- Talking points
- Target account summaries
- Event objectives for C-suite attendees
- Ensure leadership time is deployed strategically at the highest-impact events.
- Facilitate pre-event and post-event alignment sessions with Sales.
4. On-Site Execution Excellence
- Lead end-to-end logistics, vendor management, and operational execution.
- Ensure:
- Clear run-of-show documentation
- Stakeholder role clarity
- Real-time issue management
- High-quality brand representation
- Oversee booth design, experiential elements, AV, staffing plans, and on-site messaging consistency.
- Serve as the event lead on the ground, coordinating cross-functional stakeholders.
5. Post-Event Impact & Measurement
- Define event success metrics beyond vanity metrics:
- Pipeline created
- Pipeline accelerated
- Executive meetings conducted
- Strategic account engagement depth
- Partner with Marketing Ops and Sales Ops to:
- Track event influence in CRM
- Measure ROI by event tier
- Develop quarterly event performance reviews
- Drive a continuous improvement loop into next quarter’s event planning.
6. Budget Ownership & Vendor Management
- Own and manage the U.S. events budget.
- Evaluate and negotiate contracts with:
- Event organizers
- Hospitality venues
- Production vendors
- Fabricators
- Optimize cost per executive engagement and cost per opportunity metrics.
7. Team & Process Leadership
- Build and manage a high-performing events team (as scale requires).
- Develop scalable playbooks for:
- Executive dinners
- Roundtables
- Tier-1 conference execution
- Partner-led activations
- Implement event planning workflows and documentation standards.
- Establish repeatable pre-event and post-event operating rhythms.
What You Need
- 8–12+ years of experience in B2B event marketing, field marketing, or experiential marketing — preferably within healthcare SaaS.
- Strategic Event Portfolio Leadership
- Demonstrated experience designing annual event strategies aligned to enterprise sales motions.
- Strong understanding of healthcare conference ecosystems (HIMSS, HFMA, AHIP, Becker’s, etc.).
- Executive-Level Experience Design
- Experience hosting executive roundtables, curated dinners, and high-touch engagement forums.
- Ability to craft structured, outcome-driven agendas.
- Revenue & ROI Orientation
- Proven track record of driving measurable pipeline impact from events.
- Familiarity with CRM and reporting systems (Salesforce, marketing automation tools).
- Cross-Functional Leadership
- Ability to influence Sales, Marketing, Product, and Executive stakeholders.
- Strong planning discipline and stakeholder communication.
- Operational Excellence
- Exceptional vendor management and negotiation skills.
- Strong project management capabilities with attention to detail.
- Education - Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
We offer competitive benefits to set you up for success in and outside of work.
Here’s What We Offer
- Generous Paid Time Off: Recharge and relax with 22 days of fixed time off per year, in addition to company holidays—because we believe work-life balance fuels performance.
- Best-in-Class Parental Leave: Spend quality time with your growing family. We offer one of the industry’s most generous parental leave policies to support you during life’s most important moments.
- Recognition & Rewards: We celebrate wins—big and small. Get rewarded with monetary incentives and company-wide recognition for your impact and dedication. Your hard work won’t go unnoticed.
- Comprehensive Insurance Coverage: Stay covered with medical, dental, and vision insurance, plus 100% company-paid short- and long-term disability and basic life insurance. Optional perks include discounted legal aid and pet insurance.
Innovaccer Inc. is an equal opportunity employer. We celebrate diversity and are committed to fostering an inclusive workplace where all employees feel valued and empowered regardless of any characteristic protected by federal, state or local law including, without limitation, race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, medical condition, disability, age, marital status, or veteran status. Innovaccer Inc. participates in the E-Verify program to confirm employment eligibility of all newly hired employees based out of the U.S. and employed by Innovaccer Inc.
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Disclaimer:
Innovaccer does not charge fees or require payment from individuals or agencies for securing employment with us. We do not guarantee job spots or engage in any financial transactions related to employment. If you encounter any posts or requests asking for payment or personal information, we strongly advise you to report them immediately to our HR department at px@innovaccer.com. Additionally, please exercise caution and verify the authenticity of any requests before disclosing personal and confidential information, including bank account details.