3958- Manager - Marketing
Innovaccer
The Role
We're seeking a Marketing Manager to drive execution of our category marketing strategy for Gravity, our unified healthcare data and AI platform. Reporting to the Senior Director of Category Marketing, you'll be responsible for bringing our annual and quarterly marketing plans to life—translating strategy into high-impact campaigns, content, and programs that drive pipeline and accelerate adoption across healthcare C-suite audiences. This role is ideal for a marketing execution expert who thrives in fast-paced environments, can manage multiple workstreams simultaneously, and has a track record of delivering measurable results in B2B healthcare technology or enterprise SaaS.
A Day in the Life
Campaign Execution & Program Management (40%)
●Execute integrated marketing campaigns across owned, earned, and paid channels to support quarterly goals and annual category positioning
● Manage end-to-end campaign delivery including timeline management, stakeholder coordination, asset production, and performance tracking
● Coordinate cross-functional teams (content, design, demand gen, sales enablement) to ensure on-time, on-brand execution
● Build and maintain marketing calendars, project trackers, and campaign documentation
● Monitor campaign performance against KPIs and provide regular reporting to leadership
Content Development & Management (30%)
● Develop compelling marketing content including email campaigns, web copy, social posts, case studies, solution briefs, and event materials
● Translate technical product capabilities into customer-centric messaging for C-suite healthcare audiences (CIO, CDO, CFO, CMO, etc.)
● Manage content production workflows with internal teams and external vendors
● Ensure brand consistency and message alignment across all customer touchpoints
● Maintain content library and asset management systems
Event & Partnership Marketing (10%)
● Support event marketing programs including industry conferences, customer events (Xccelerate), webinars, and executive roundtables
● Coordinate partnership marketing initiatives (e.g., CHIME, strategic technology partners)
● Manage pre-event, at-event, and post-event marketing activities
● Track event ROI and engagement metrics
Research & Thought Leadership Execution (20%)
● Support execution of research initiatives including customer surveys, industry reports, and benchmarking studies
● Coordinate with research partners and vendors on study design and data collection
● Help develop research-driven content assets for lead generation and brand positioning
Required Qualifications
● 6-8 years of marketing experience in B2B technology, healthcare IT, or enterprise SaaS
● Proven track record of executing integrated marketing campaigns that drive measurable business outcomes
● Strong project management skills with ability to manage multiple complex initiatives simultaneously
● Excellent written and verbal communication skills with ability to translate technical concepts for business audiences
● Experience marketing to enterprise/C-suite audiences, preferably in healthcare
● Data-driven mindset with experience using marketing analytics tools and reporting on campaign performance
● Proficiency with marketing automation platforms (HubSpot, Marketo, Salesforce, or similar)
● Bachelor's degree in Marketing, Communications, Business, or related field
Preferred Qualifications
● Experience in healthcare technology marketing or marketing to healthcare provider/payer organizations
● Knowledge of healthcare industry trends, including AI adoption, data interoperability, value-based care
● Experience with marketing to technical audiences (CIOs, CTOs, data leaders)
● Experience supporting product launches or go-to-market initiatives
Key Competencies
● Execution excellence: Ability to translate strategy into action with strong attention to detail
● Agility: Comfortable operating in a fast-paced, high-growth environment with shifting priorities
● Collaboration: Strong cross-functional partnership skills; ability to influence without authority
● Customer focus: Deep empathy for healthcare customers and their challenges
● Results orientation: Driven by metrics and continuously optimizing for performance
● Creative problem-solving: Resourceful and solutions-oriented when facing constraints
We offer competitive benefits to set you up for success in and outside of work.
Here’s What We Offer
- Generous Leaves: Enjoy generous leave benefits of up to 40 days.
- Parental Leave: Leverage one of industry's best parental leave policies to spend time with your new addition.
- Sabbatical: Want to focus on skill development, pursue an academic career, or just take a break? We've got you covered.
- Health Insurance: We offer comprehensive health insurance to support you and your family, covering medical expenses related to illness, disease, or injury. Extending support to the family members who matter most.
- Care Program: Whether it’s a celebration or a time of need, we’ve got you covered with care vouchers to mark major life events. Through our Care Vouchers program, employees receive thoughtful gestures for significant personal milestones and moments of need.
- Financial Assistance: Life happens, and when it does, we’re here to help. Our financial assistance policy offers support through salary advances and personal loans for genuine personal needs, ensuring help is there when you need it most.
Innovaccer is an equal-opportunity employer. We celebrate diversity, and we are committed to fostering an inclusive and diverse workplace where all employees, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, or veteran status, feel valued and empowered.
Disclaimer:
Innovaccer does not charge fees or require payment from individuals or agencies for securing employment with us. We do not guarantee job spots or engage in any financial transactions related to employment. If you encounter any posts or requests asking for payment or personal information, we strongly advise you to report them immediately to our HR department at px@innovaccer.com. Additionally, please exercise caution and verify the authenticity of any requests before disclosing personal and confidential information, including bank account details.
About Innovaccer
Innovaccer activates the flow of healthcare data, empowering providers, payers, and government organizations to deliver intelligent and connected experiences that advance health outcomes. The Healthcare Intelligence Cloud equips every stakeholder in the patient journey to turn fragmented data into proactive, coordinated actions that elevate the quality of care and drive operational performance. Leading healthcare organizations like CommonSpirit Health, Atlantic Health, and Banner Health trust Innovaccer to integrate a system of intelligence into their existing infrastructure, extending the human touch in healthcare. For more information, visit www.innovaccer.com.
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