3650- Marketing- Manager
Innovaccer
The Role
We at Innovaccer are looking for a Manager-Marketing for a couple of Markets we serve. You will play a pivotal role in driving the success of our products in the market. You will be responsible for developing and executing strategic marketing initiatives to promote our solutions, engage key stakeholders, and drive revenue growth. Working closely with cross-functional teams, you will leverage your expertise in healthcare technology and marketing to position our products effectively and differentiate them in the competitive landscape.
A Day in the Life
- Build Flow’s thought leadership engine: POVs, strategic narratives, blogs, and executive-ready content that shapes the category and drives demand.
- Spearhead Flow’s research program (primary and secondary) to uncover buyer needs, buying patterns, and adoption barriers across CFO, RCM, and Ops audiences.
- Translate research into high-impact, publishable assets: annual/quarterly reports, benchmarks, playbooks, and data-led storylines that Sales can use in-market.
- Lead Flow’s content strategy end-to-end, including editorial calendar, content formats, distribution plans, and governance to keep quality and consistency high.
- Activate research and content via independent releases and co-branded partnerships with associations and industry bodies (e.g., reports, webinars, event tracks).
- Own analyst, association, and influencer relationships for Flow, shaping briefings, narratives, and moments that improve visibility and credibility.
- Partner cross-functionally (Product, Sales, CS, Field) to ensure content aligns to priority plays, removes objections, and supports pilots-to-scale adoption.
- Track impact and iterate: define success metrics for thought leadership and research, monitor engagement and pipeline influence, and refine based on signal.
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or related fields.
- 5 years of experience in Marketing, preferably in the healthcare technology or healthcare IT industry.
- Strong understanding of healthcare industry trends, particularly of US healthcare market
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and influence stakeholders at all levels of the organization.
- Demonstrated ability to think strategically, analyze market data, and translate insights into actionable marketing plans.
- Experience in managing integrated marketing campaigns across multiple channels, including digital marketing, social media, events, and webinars.
- Proficiency in marketing automation platforms, CRM systems, and analytics tools.
- Self-motivated, results-oriented, and able to thrive in a fast-paced, dynamic environment.
We offer competitive benefits to set you up for success in and outside of work.
Here’s What We Offer
- Generous Leaves: Enjoy generous leave benefits of up to 40 days.
- Parental Leave: Leverage one of industry's best parental leave policies to spend time with your new addition.
- Sabbatical: Want to focus on skill development, pursue an academic career, or just take a break? We've got you covered.
- Health Insurance: We offer comprehensive health insurance to support you and your family, covering medical expenses related to illness, disease, or injury. Extending support to the family members who matter most.
- Care Program: Whether it’s a celebration or a time of need, we’ve got you covered with care vouchers to mark major life events. Through our Care Vouchers program, employees receive thoughtful gestures for significant personal milestones and moments of need.
- Financial Assistance: Life happens, and when it does, we’re here to help. Our financial assistance policy offers support through salary advances and personal loans for genuine personal needs, ensuring help is there when you need it most.
Innovaccer is an equal-opportunity employer. We celebrate diversity, and we are committed to fostering an inclusive and diverse workplace where all employees, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, or veteran status, feel valued and empowered.
Disclaimer:
Innovaccer does not charge fees or require payment from individuals or agencies for securing employment with us. We do not guarantee job spots or engage in any financial transactions related to employment. If you encounter any posts or requests asking for payment or personal information, we strongly advise you to report them immediately to our HR department at px@innovaccer.com. Additionally, please exercise caution and verify the authenticity of any requests before disclosing personal and confidential information, including bank account details.
About Innovaccer
Innovaccer activates the flow of healthcare data, empowering providers, payers, and government organizations to deliver intelligent and connected experiences that advance health outcomes. The Healthcare Intelligence Cloud equips every stakeholder in the patient journey to turn fragmented data into proactive, coordinated actions that elevate the quality of care and drive operational performance. Leading healthcare organizations like CommonSpirit Health, Atlantic Health, and Banner Health trust Innovaccer to integrate a system of intelligence into their existing infrastructure, extending the human touch in healthcare. For more information, visit www.innovaccer.com.
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