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Director-Demand Generation



Sales & Business Development
Noida, Uttar Pradesh, India
Posted on Tuesday, July 9, 2024

Hello! You've landed on this page, which means you're interested in working with us. Let's take a sneak peek at what it's like to work at Innovaccer.

Go to Market at Innovaccer

Our GTM team is passionate about healthcare and wants to leave a positive impact in the ecosystem. We are the tip of the spear that leads the organization externally. We care deeply about our customers and want to resolve their challenges with our solutions. If this excites you, let's chat about how you can help us tell our special story.

About the Role

We at Innovaccer are looking for a Director-Demand Generation for a couple of Markets we serve. You will play a pivotal role in driving the success of our products in the market. You will be responsible for developing and executing strategic marketing initiatives to promote our solutions, engage key stakeholders, and drive revenue growth. Working closely with cross-functional teams, you will leverage your expertise in healthcare technology and marketing to position our products effectively and differentiate them in the competitive landscape.Developing and implementing comprehensive demand generation strategies to drive lead acquisition and customer conversion.

A Day in the Life

  • Develop, maintain and execute demand generation plans aligned with business goals
  • Mentoring Demand Generations team to generate sales opportunities in healthcare technology space such as in population health management, Customer relationship management, Artificial Intelligence and Cloud Technologies in the US market.
  • Designing and implementing a strategic business plan to expand the company's customer base and ensure a strong presence across the US market.
  • Develop a deep understanding of Innovaccer customers, products, and the buyer’s journey
  • Own the complete lead generation & management process from lead capture to follow-up and tracking them through the entire sales cycle
  • Work collaboratively with the Sales Team and obtain feedback on the quality of MQLs generated from marketing campaigns and build programs that support sales enablement
  • Track full-funnel lead metrics and provide recommendations: program and campaign investments based on conversion rates
  • Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to leadership
  • Work closely with other departments to build cross-functional cohesion and ensure proper messaging, timing, and execution of one-off and ongoing campaigns across email and web personalization
  • Use the latest in account-based marketing technology to run multi-channel campaigns targeting Innovaccer’s largest customers
  • Ensure that content reaches the right part of the sales funnels at the right time
  • Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks

What You Need

  • Minimum 10-15 years of experience in implementing enterprise lead generation programs and processes
  • Deep hands-on experience with growth marketing including but not limited to SEM, PPC, PPL, social media, and email marketing (true full-stack digital marketing).
  • Highly analytical mindset with the ability to analyze data, draw insights, and make data-driven decisions to optimize marketing performance
  • MBA/Bachelors from Tier I college in Business, Marketing, or other related discipline
  • Experience with US Market is essentially required
  • Strong technical aptitude, fantastic management skills with a great track record of working across sales, MarTech teams
  • Knowledge of Sales funnel and pipeline structure
  • Proactive, decisive, independent thinker and should be good into industry research
  • Solution-oriented approach with proven ability producing technically accurate, high-quality results
  • Must be skilled in content creation
  • Experience creating task-based and process flow documentation
  • Excellent interpersonal communication skills
  • Strong analytical skills with marketing science

We offer competitive benefits to set you up for success in and outside of work.

Here’s What We Offer

  • Generous Leave Benefits: Enjoy generous leave benefits of up to 40 days.
  • Parental Leave: Experience one of the industry's best parental leave policies to spend time with your new addition.
  • Sabbatical Leave Policy: Want to focus on skill development, pursue an academic career, or just take a break? We've got you covered.
  • Health Insurance: We offer health benefits and insurance to you and your family for medically related expenses related to illness, disease, or injury.
  • Pet-Friendly Office*: Spend more time with your treasured friends, even when you're away from home. Bring your furry friends with you to the office and let your colleagues become their friends, too. *Noida office only
  • Creche Facility for children*: Say goodbye to worries and hello to a convenient and reliable creche facility that puts your child's well-being first. *India offices

Where and how we work

Our Noida office is situated in a posh techspace, equipped with various amenities to support our work environment. Here, we follow a five-day work schedule, allowing us to efficiently carry out our tasks and collaborate effectively within our team.Innovaccer is an equal-opportunity employer. We celebrate diversity, and we are committed to fostering an inclusive and diverse workplace where all employees, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, or veteran status, feel valued and empowered.

Disclaimer: Innovaccer does not charge fees or require payment from individuals or agencies for securing employment with us. We do not guarantee job spots or engage in any financial transactions related to employment. If you encounter any posts or requests asking for payment or personal information, we strongly advise you to report them immediately to our HR department at px@innovaccer.com. Additionally, please exercise caution and verify the authenticity of any requests before disclosing personal and confidential information, including bank account details.