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Head of Marketing Operations



Marketing & Communications, Operations
Noida, Uttar Pradesh, India
Posted on Tuesday, June 4, 2024

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Go to Market at Innovaccer

Innovaccer is on a mission to revolutionize healthcare delivery through data and technology. Our Marketing Ops team is crucial in supporting and driving sales operations, focusing on growth, delivering insights, and measuring performance. This team is not just a support system but a central engine that propels our sales initiatives forward, making it a highly visible and impactful group within the organization.

About the Role

As the Head of Marketing Operations, you will play a pivotal role in refining and executing our marketing strategies. Your role will involve strategic planning, providing analytical insights, and fostering cross-functional collaboration to optimize our marketing operations. Your work will directly influence our marketing strategies and performance, making your contribution pivotal to our growth and success. This role sits within the Operations Department and is a partner to the Marketing Leadership.

A Day in the Life

  • Strategic Marketing Planning & Execution: Lead and execute key marketing initiatives that align with our broader business objectives to drive growth and enhance market penetration. Develop and refine marketing strategies to maximize effectiveness and reach.
  • Cross-functional Collaboration: Serve as a critical link between marketing and other teams, including sales, GTM, and central operations.
  • Operations Management: Manage the daily workflow of marketing communications, tracking the progress of content production and ensuring adherence to strategic plans. Use analytics to measure content effectiveness and optimize strategies for maximum ROI.
  • Program Management: Run and drive various programs, including new product launches, new marketing campaigns, and identifying execution gaps. This involves collaboration with all teams (GTM, sales, central ops) and leadership, ensuring alignment and execution excellence.
  • Performance Measurement & Optimization: Utilize analytics and insights to measure marketing performance across channels and campaigns. Identify areas for improvement and implement strategies to enhance marketing efficiency and effectiveness.
  • Leadership & Influence: Provide leadership within the Marketing Ops function, influencing the marketing team and broader organizational units to foster a culture of excellence and innovation. Stay ahead of market demands by keeping track of new trends and upcoming marketing opportunities.
  • Process Improvement: Continuously evaluate and refine marketing processes and tools to improve team productivity and data quality, acting as the custodian of marketing functions.
  • Culture and Leadership: Capitalize on a culture that empowers, grows, and rewards our employees. You will lead through our core values of Making our Customer Superheroes, Winning as a Team, Taking Moonshots, Being Empathic, and Providing Transparency.

What You Need

  • Experience and Industry Knowledge: 10+ years of experience in marketing operations, ideally within B2B settings, with a preference for backgrounds in healthtech or tech. Understanding of marketing strategies and sales processes is crucial.
  • Strategic and Analytical Skills: Ability to lead strategic planning and execution, use data to drive decisions, and manage comprehensive marketing programs. Experience with product launches and campaign management is essential.
  • Communication and Interpersonal Skills: Exceptional writing and storytelling skills, capable of producing high-quality content for diverse audiences. Strong interpersonal abilities to collaborate effectively across teams and influence without direct authority.
  • Program Management: Experience in managing programs related to new product launches, new marketing campaigns, and identifying and addressing execution gaps.
  • Technical Proficiency: Advanced skills in MS Office (Excel, PowerPoint, Word) and Google Suite (Sheets, Docs, Slides), along with marketing automation tools and CRM systems.
    • Interpersonal Skills: Exceptional interpersonal skills with a self-starter attitude and the ability to drive initiatives independently.

We offer competitive benefits to set you up for success in and outside of work.

Here’s What We Offer

  • Generous Leave Benefits: Enjoy generous leave benefits of up to 40 days.
  • Parental Leave: Experience one of the industry's best parental leave policies to spend time with your new addition.
  • Sabbatical Leave Policy: Want to focus on skill development, pursue an academic career, or just take a break? We've got you covered.
  • Health Insurance: We offer health benefits and insurance to you and your family for medically related expenses related to illness, disease, or injury.
  • Pet-Friendly Office*: Spend more time with your treasured friends, even when you're away from home. Bring your furry friends with you to the office and let your colleagues become their friends, too. *Noida office only
  • Creche Facility for children*: Say goodbye to worries and hello to a convenient and reliable creche facility that puts your child's well-being first. *India offices

Where and how we work

Our Noida office is situated in a posh techspace, equipped with various amenities to support our work environment. Here, we follow a five-day work schedule, allowing us to efficiently carry out our tasks and collaborate effectively within our team.

Innovaccer is an equal-opportunity employer. We celebrate diversity, and we are committed to fostering an inclusive and diverse workplace where all employees, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, or veteran status, feel valued and empowered.

Innovaccer does not charge fees or require payment from individuals or agencies for securing employment with us. We do not guarantee job spots or engage in any financial transactions related to employment. If you encounter any posts or requests asking for payment or personal information, we strongly advise you to report them immediately to our HR department at px@innovaccer.com. Additionally, please exercise caution and verify the authenticity of any requests before disclosing personal and confidential information, including bank account details.