Lead Analyst - AEO/SEO
Marketing & Communications, IT
Pune, Maharashtra, India
Icertis is the global leader in AI-powered contract intelligence. The Icertis platform revolutionizes contract management, equipping customers with powerful insights and automation to grow revenue, control costs, mitigate risk, and ensure compliance - the pillars of business success. Today, more than one third of the Fortune 100 trust Icertis to realize the full intent of millions of commercial agreements in 90+ countries.
Who we are: Icertis is the only contract intelligence platform companies trust to keep them out in front, now and in the future. Our unwavering commitment to contract intelligence is grounded in our FORTE values—Fairness, Openness, Respect, Teamwork and Execution—which guide all our interactions with employees, customers, partners, and stakeholders. Because in our mission to be the contract intelligence platform of the world, we believe how we get there is as important as the destination.
Icertis, Inc. provides Equal Employment Opportunity to all employees and applicants for employment without regard to race, color, religion, gender identity or expression, sex, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Icertis, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to careers@icertis.com or get in touch with your recruiter.
We are looking for a strategic and execution-driven Lead – SEO, AEO & GEO to lead our organic growth strategy across traditional search engines and emerging AI-powered discovery platforms. As search behaviour rapidly evolves, buyers are increasingly discovering brands through Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, Claude, and other generative AI experiences. This role will ensure our brand, products, and thought leadership are discoverable wherever our customers search. You will own the end-to-end organic growth strategy, partnering closely with Product Marketing, Content, Demand Generation, Web, Product, Engineering, and PR teams to increase qualified traffic, improve search visibility, strengthen authority and drive measurable pipeline growth.
- 8–12 years of experience in SEO, Organic Growth, or Digital Marketing, with at least 3–5 years in a leadership role.
- Proven experience developing and scaling SEO strategies for B2B SaaS or enterprise technology companies.
- Strong understanding of technical SEO, semantic search, structured data, information architecture, and website optimization.
- Familiarity with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) principles and evolving AI search ecosystems.
- Experience collaborating with Product, Engineering, and Content teams to implement scalable optimization initiatives.
- Strong analytical skills with experience translating data into actionable business insights.
- Excellent stakeholder management, communication, and project management skills.
- Experience in the CLM platform space or enterprise legal technology space is a plus.
Preferred Skills
- Experience with enterprise CMS platforms and large-scale websites.
- Knowledge of entity-based SEO, knowledge graphs, and AI search optimization techniques.
- Familiarity with tools such as Google Search Console, Google Analytics 4, Semrush, Ahrefs, Screaming Frog, Looker Studio, and AI search monitoring platforms.
- Experience leveraging AI tools and automation to improve SEO workflows and content optimization.
Organic Growth Strategy
- Develop and execute the company's SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategy aligned to business objectives.
- Build quarterly and annual roadmaps to increase organic visibility, engagement, and qualified pipeline.
- Stay ahead of search engine algorithm updates, AI search trends, and emerging best practices.
Search Engine Optimization (SEO)
- Own technical, on-page, and off-page SEO initiatives.
- Drive improvements in site architecture, crawlability, indexation, Core Web Vitals, and internal linking.
- Conduct keyword and intent research to identify high-value content opportunities.
- Build topical and entity authority through content clusters, pillar pages, and strategic backlink initiatives.
- Partner with Engineering and Web teams to implement technical SEO recommendations.
Answer Engine Optimization (AEO)
- Optimize content for Google AI Overviews, Featured Snippets, and conversational search experiences.
- Implement structured data and schema markup to improve content discoverability.
- Develop FAQ, knowledge-base, and intent-based content that delivers direct, authoritative answers.
- Improve answer inclusion, citation readiness, and AI-driven zero-click search visibility and voice search performance.
Generative Engine Optimization (GEO)
- Develop strategies to improve brand visibility across AI platforms such as ChatGPT, Gemini, Claude, Perplexity, and other generative search experiences.
- Optimize content for AI retrieval, citations, source credibility and entity recognition.
- Monitor AI-generated responses for brand accuracy, competitive positioning, source coverage and emerging opportunities.
- Build frameworks to measure AI visibility, citations, answer inclusion, and share of voice.
Content & Cross-functional Leadership
- Partner with Product Marketing and Content teams to develop SEO-optimized product, solution, industry, comparison, and thought leadership content.
- Collaborate with Demand Generation, Product, Engineering, Design, PR, and Regional Marketing teams to ensure every major campaign and product launch is optimized for organic discovery.
- Lead SEO and AI search best practices across content creation and website development.
Analytics & Optimization
- Define and track KPIs across SEO, AEO, GEO and emerging AI visibility signals.
- Monitor rankings, organic traffic, AI visibility, citations, engagement, and pipeline contribution.
- Build executive dashboards and present actionable insights to senior leadership.
- Continuously test, measure, and optimize strategies to improve performance.