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Marketo Administrator



Hyderabad, Telangana, India
Posted on Thursday, January 18, 2024
About Highspot
Highspot is pioneering the category that is fundamentally changing the way companies increase sales productivity. On a mission to transform the way millions of people work with sales enablement, Highspot is committed to building breakthrough software with a spark of magic. We believe a great place to work is about more than the work – it’s about what the company stands for, and how it authentically represents its values in the real world. To this end, we have put intentional focus on creating equitable workspaces for each of our employees. Our goal is to create a culture where everyone feels a deep sense of belonging and is empowered to be an agent of change, with the ability to transform themselves, their workplace, and their world.
About the Role
The Revenue Strategy and Operations organization is at the intersection of Marketing, Account Development, Sales, Services, and Finance. It encompasses Sales Operations, Deal Strategy, Platforms, Analytics, Incentive Compensation and Revenue Enablement. The Revenue Platforms team is responsible for implementing the GTM strategy with regards to system administration, infrastructure, and security.
Reporting to the Manager, Marketing Operations, the Marketo Administrator will be responsible for executing on our marketing operations strategy and roadmap, while engaging with cross-functional stakeholders for seamless execution. Candidates should be willing to work a schedule that allows at least 4 hours of overlap with a 9am-5pm PT work schedule

What You'll Do

  • Oversee and maintain our Marketo instance, ensuring its smooth functioning and optimal performance.
  • Develop and implement marketing automation strategies and workflows to support lead generation, lead nurturing, and customer engagement.
  • Collaborate with marketing ops, marketing, sales, and other cross-functional teams to take and refine business requirements, define campaign objectives, and ensure successful execution of marketing initiatives.
  • Manage Marketo backend configuration around programs, campaigns, forms, landing pages, emails, and other assets to meet business needs and marketing goals.
  • Implement lead scoring and routing processes to ensure timely and relevant lead handoff to the sales team.
  • Collaborate with the sales ops team to optimize lead management processes, aligning Marketo with Salesforce to ensure accurate lead tracking and reporting.
  • Maintain data integrity within Marketo and Salesforce, including data hygiene, segmentation, and list management.
  • Stay updated on industry best practices, emerging trends, and new features of Marketo and Salesforce, and proactively propose innovative ideas to improve marketing automation capabilities.

Your Background

  • 5+ years of experience in global B2B marketing, with a strong focus on marketing operations, tools, and analytics.
  • Proven experience as a Marketo Administrator or in a similar role. Marketo certification is a plus.
  • Strong understanding of marketing principles and strategies.
  • Proficiency in Marketo platform configuration and administration.
  • Knowledge of CRM systems, particularly Salesforce.
  • Excellent analytical and problem-solving skills.
  • Strong communication and interpersonal skills.
  • Ability to work collaboratively in a team environment.
Equal Opportunity Statement
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of age, ancestry, citizenship, color, ethnicity, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or invisible disability status, political affiliation, veteran status, race, religion, or sexual orientation.
Did you read the requirements as a checklist and not tick every box? Don't rule yourself out! If this role resonates with you, hit the ‘apply’ button.