Director Growth- Performance Marketing
Gushwork
Marketing & Communications, Sales & Business Development
Bengaluru, Karnataka, India
Posted on Oct 27, 2025
Gushwork.ai is one of the fastest-growing AI startups globally, combining cutting-edge AI with human expertise to help businesses scale marketing operations efficiently. In just one year, we’ve partnered with 200+ businesses, driving success through AI-assisted SEO and marketing automation.
We’ve raised $10M+ from top global investors, including Lightspeed, SIG, B Capital, and Beenext, and are building the world’s largest AI+human marketing engine. Our mission is to enable businesses to do more with less through AI-driven growth solutions.
About the Role
We’re looking for a Performance Marketing Lead / Director of Growth (Performance) — someone who’s driven by numbers, experiments, and impact. You’ll own paid acquisition end-to-end across Google, Meta, and LinkedIn, and build a predictable, scalable pipeline for growth.
If you’re someone who thrives in startup chaos, scales fast, and knows how to turn ad dollars into revenue — this is your role.
What You’ll Do
- Performance Marketing (Focus – Google Ads first)
- Lead B2B performance campaigns across Google, Meta, and LinkedIn, with a strong focus on lead-gen and funnel optimization.
- Manage and optimize large monthly budgets ($100K+), driving measurable improvements in CAC, pipeline quality, and ROI.
- Build a structured experimentation roadmap — test audiences, creatives, and messaging for higher conversion efficiency.
- Partner with design and content teams to build scroll-stopping creatives and high-performing landing pages.
- Growth Strategy & Analytics
- Design and execute the overall growth strategy across inbound and paid channels.
- Track and analyze funnel performance across every stage (impression → demo → close).
- Build and maintain dashboards in GA4, Amplitude, or Sheets — with actionable insights shared weekly.
- Experiment with audience segmentation, ad journeys, and retargeting loops to improve lead-to-deal velocity.
- Team & Leadership
- Manage and coach a small team of growth specialists and performance marketers.
- Collaborate with Founders, Sales, and Product teams to align acquisition strategy with business outcomes.
- Drive clarity, speed, and accountability — making experimentation a company-wide superpower.
What You’ll Bring
- 5–10 years of experience in B2B SaaS or growth-stage startups with a focus on performance and demand generation.
- Hands-on expertise with Google Ads (must-have), plus strong knowledge of Meta and LinkedIn Ads.
- Proven track record managing large-scale paid campaigns with measurable ROI and CAC impact.
- Deep understanding of B2B funnels, conversion attribution, and lead quality optimization.
- Strong analytical mindset — comfortable turning data into insights and strategic action.
- Leadership experience — you’ve built, led, or mentored growth teams before.
- Excellent communication and presentation skills; clarity and speed in execution are your strengths.
Why You’ll Love It Here
- Work directly with the founders — fast decisions, no red tape.
- Own your function end-to-end — from strategy to execution to outcomes.
- Be part of a $10M+ funded rocketship, scaling globally with AI at its core.
- A high-agency, high-trust environment where impact speaks louder than titles.