Founding Product Marketing Manager
Gushwork
Marketing & Communications, Product
Bengaluru, Karnataka, India
Posted on Oct 10, 2025
About Gushwork:
Gushwork builds AI Agents that help small and medium businesses automate their entire inbound marketing stack — from SEO and website content to reviews, blogs, and lead funnels.
In plain English: we’re replacing bloated marketing agencies with intelligent, always-on software.
Raised $10M - backed by Lightspeed, SIG, Beenext, and B Capital, Gushwork is one of the fastest-growing AI companies globally.
The Mission
- Small businesses don’t have time for jargon. They want results, fast.
- Your job is to make them instantly get what our AI agents can do for them — and feel like they’re missing out if they don’t start today.
- You’ll own the story, positioning, and go-to-market motion for new products and launches — defining how Gushwork is understood, adopted, and loved by SMBs everywhere.
What You’ll Do
- Positioning & Narrative
- Build a category around AI-powered inbound growth, not “AI tools.”
- Develop our messaging and positioning frameworks, ensuring they are clear, compelling, and differentiated.
- Ensure consistency of narrative across all touchpoints (website, pricing, decks, emails, content).
- Partner with Product and Growth to design and lead the go-to-market for new AI agents, features, and pricing models.
- Be responsible for launch strategy end-to-end — messaging, creative, collateral, campaigns, landing pages, and internal training.
- Post-launch, monitor and iterate aggressively; optimize adoption, retention, and feedback loops.
- Develop sales enablement tools - one-pagers, battlecards, demo scripts, objection handling playbooks, case studies.
- Create and maintain messaging systems so SDRs, AEs, marketing, and campaigns are fully aligned.
- Work with RevOps / Growth to A/B test messaging, pricing, and website copy; analyze funnel performance and iterate.
- Become deeply attuned to SMB psychology: how they evaluate, buy, trust, and adopt software.
- Conduct competitive analysis, agency-alternatives research, win/loss studies, and trend scans to discover whitespace.
- Translate customer interviews, churn data, and usage signals into sharper positioning and messaging.
Launches & Go-to-Market
Sales & Funnel Enablement
Market Insight & Research
You’ll Thrive Here If
- Required / Must-Have
- 3–6+ years of experience in B2B SaaS / tech, ideally with SMB-focused or hybrid business models.
- Proven ability to turn “what it does” into “why it matters” in messaging.
- Experience with analytics, A/B testing, cohort analysis, funnel optimization.
- Deep understanding of SaaS buying cycles.
- Strong curiosity, data-driven mindset, and ability to work in ambiguity.
- Excellent written & verbal communication skills; storytelling chops.
- Creative taste — you can sense when copy or design “clicks”
- Strong cross-functional influence and collaboration skills.
- Experience in AI / automation / marketing tech
- Domain familiarity with industrial, manufacturing, distribution sectors.
- Prior experience doing launches end-to-end in a growth phase.
- Experience with marketing analytics tools, experimentation platforms.
Preferred / Nice-to-Have
Level, Scope & Growth Path
- This is a senior individual contributor role with high ownership and leverage.
- You will not start with direct reports, but over time may build and lead a small PMM team.
- You’ll operate within a strong GTM ecosystem — collaborating with marketers, sales, product/engineering.
- You’ll have visibility, influence, and opportunity to shape company-wide strategy, branding, and messaging direction.
What You’ll Get
- Competitive base salary + performance-based bonus
- Meaningful equity — you’ll be an early partner in our growth.
- Access to all the tools, software, and resources (analytics, content, experiments, design, etc.)
- Budget for professional development — courses, books, conferences.
- Health benefits, flexible time off, wellness programs.
- A fast-moving, high-autonomy environment where your voice is heard.
What Success Looks Like
- Every page and pricing model makes people instantly understand and want the product.
- Each new AI agent launches drives revenue, not awareness.
- Gushwork develops a recognizable, confident voice across all channels.
- You turn internal product updates into external movements.
Why This Role Matters
- We’re building a category around AI-driven inbound growth for SMBs, and you’ll be the one defining it. You’ll craft the voice, shape the brand, and make sure every launch — from pricing to product feels electric, not generic.
- This is a founding PMM role, not a functional hire. Your work will directly shape how thousands of small businesses discover and trust Gushwork.